The Ledger, every show

“It became very clear that everyone had all our data. Didi knew everything we were doing whereas, like, Lyft and Uber always knew what each other were doing, because we were watching each other, we're friends, things like that, but, like, we never had each othe…”

“When we built growth at Uber, like we infused an entire team In one fell swoop, right? Like, and Ed was hired, and he hired myself, a head of product, a head of engineering, a head of design head of analytics.”

“And there's like, this is one of those challenges that like we've had, we had like dozens of data scientists working with it and we never got a great answer to it.”

“We're like, great, we need to, like, shift all of our messaging away from dollars to flexibility, and we spent a ton of money on that type of messaging, and then it just burnt, right? Like, it was just, like, no one clicked, right?”

“When we were doing a billion dollars, that included China, and that was more than 50%, like paid drove a ton of our growth in China. And so, and it was like, it was nonsense. It was just wild. And so, like, let's say six, seven hundred million dollars on, like…”

“Oh, I mean, I don't know. I don't think so. I think that there's too much of a single generation that uses that app that would go crazy if it disappeared.”

“It was pretty mixed. I would say the majority still comes from Masterclass first.”

“I mean, we were spending a billion dollars a year at one point.”

“At Lambda School, we implemented a new, like, chat opportunity for our students, and we didn't loop in customer service, and customer service had, like, an entirely different chat element. And so it just, like, caused a ton of backlash, like, across the compan…”

“At any given time, there were probably, like, 200 personal credit cards buying ads on Facebook, and it used to drive me mad, and, like, initially I went out with, like, a very, like, firm grip on, like, you can't do that, like, stop doing that, like, we have i…”

“So I think podcast is super interesting. I think it's just hard to scale. Like, it's likely not going to get people the same volumes as the Googles and Facebooks of the world.”

“Uber was really the first place that we called it growth, right? I was hired by Ed Baker. He brought over the kind of Facebook structure that they had built at Facebook.”

“I was working with the Facebook product team and was the first customer to use mobile ads on, on Facebook.”

“Yeah, so, you know, I joined Uber, we had about a dozen cities, and when I left, we had probably a thousand plus cities, or, you know, the idea of cities kind of disappeared at some point.”

“The, like, trips was our metric, because it's like, okay, well, a trip can't happen without a rider and a driver, and so if trips slow down, it forces us to go into the weeds and say, like, well, why aren't they happening?”

“Hotel Tonight, we were one of the, like, alpha testers of mobile ads, because I'd been sitting here buying, you know, ad inventory on networks for, you know, the last five or six years, and just waiting for Facebook to work, because it just wasn't really worki…”

“The first known coupon was Coca-Cola giving away Coke for free. But it was actually a marketplace because what they would do is they would actually give, like, they would go to a town and they would go to like the soda fountain and they would give like a, like…”

“The structure of Uber was working, where every city had a GM, and I was like, the person they called when their spend was too high. And so, 500 GMs.”