Ed Baker Imported Facebook's Growth Organizational Structure to Uber
Adam Grenier · Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings · Mar 15, 2023 · at 1:46
Adam Grenier, former Head of Growth Marketing at Uber, explains how Uber established its formal growth team under Ed Baker.
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“Uber was really the first place that we called it growth, right? I was hired by Ed Baker. He brought over the kind of Facebook structure that they had built at Facebook.”
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