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Ed Baker

16 statements across 3 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Feb 16, 2022 by Ed Baker · said 5 times in 1 episodes since 2023 · across every show →

On the record as a speaker too: Ed Baker's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Adam Grenier (4), Harry Stebbings (1)

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2023 5 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Ed Baker, oldest first

Feb 16, 2022 neutral
Insight
Ed Baker: Core Virality Frameworks Have Remained Unchanged Over Decades
“The basic framework of virality is the same today as it was even 20 years ago when I first started working on it, in terms of how you calculate your K-factor and how you draw out the viral loop. The framework is the same, but the channels themselves have chang…”
Ed Baker Feb 16, 2022 ▶ 44:06 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Insight
Baker: External growth leads must have prior leading-company growth experience
“I think if you're going to hire someone externally to start up a new growth team within the company, it's really important. I think that that person has had experience on a growth team at one of these leading companies so they know what they're doing. Whereas …”
Ed Baker Feb 16, 2022 ▶ 19:25 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022 negative
Insight
Testing minor UI tweaks like button colors is a waste of time
“One nice thing about a needle mover, it actually takes very little data to see that this is a needle mover. You need more data for the smaller Improvements. Maybe changing the color of this button, and you want to see, does that improve conversion by a fractio…”
Ed Baker Feb 16, 2022 ▶ 35:09 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Assertion Not publicly verifiable
Travis Kalanick tested Ed Baker with an Uber promo card case study
“So when Travis, the CEO of Uber was interviewing me, he actually gave me a challenge problem about Uber promo cards. And he just said, we have these promo cards. We haven't really figured out exactly how we're going to use these yet. Tell me how you would make…”
Ed Baker Feb 16, 2022 ▶ 21:42 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Assertion Partly supported
Ed Baker: Facebook and Uber growth leaders reported directly to CEO
“And in both of those cases, they had separate growth teams where the growth leader reported directly to the CEO. And these teams were structured cross-functionally.”
Ed Baker Feb 16, 2022 ▶ 15:13 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Insight
Baker: Companies do not necessarily need standalone growth teams
“There's no one right way to do it. I don't think you necessarily need a separate growth team and a separate product team, and I've seen companies that sometimes build the growth team within product.”
Ed Baker Feb 16, 2022 ▶ 17:17 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022 neutral
Disclosure
Baker: Uber CEO Travis Kalanick onboarded growth head without formal process
“So when I think back to my onboarding experience at Uber, for example, there wasn't much to it. I was basically told by our CEO, who was my manager, here are five people for you to start the growth team with. Go.”
Ed Baker Feb 16, 2022 ▶ 27:18 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Assertion Supported
Ed Baker: Facebook's North Star metric was monthly active users
“Well, so at Facebook, when I was there, the North Star metric was monthly active users.”
Ed Baker Feb 16, 2022 ▶ 9:50 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Assertion Supported
Ed Baker: Uber selected weekly trips as its North Star metric
“Similarly at Uber, our North Star metric, in fact, one of the first things I did when I started the growth team at Uber was said to the team, we've got to come up with our North Star metric. We decided on, instead of something like monthly active riders, We sa…”
Ed Baker Feb 16, 2022 ▶ 10:16 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Insight
Ed Baker: Startups must achieve product-market fit before hiring for growth
“I think you want to find product market fit before you start to work on growth. Sometimes startups will say, oh, we need to hire a growth leader in order to find product market fit. But I actually think they're two different things.”
Ed Baker Feb 16, 2022 ▶ 13:13 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022
Disclosure
Baker: Uber growth team pulled weekly Thursday all-nighters for Kalanick
“And so we would have growth team meetings with him every Friday morning. We'd usually pull all nighters every Thursday night, preparing for our meeting with him on Friday morning.”
Ed Baker Feb 16, 2022 ▶ 31:20 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Feb 16, 2022 negative
Insight
Ed Baker: Executive hires not asking CEOs for help is a red flag
“I'd say it's almost a red flag if the person you've just hired is not asking you for help as founder or CEO.”
Ed Baker Feb 16, 2022 ▶ 29:53 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Nov 25, 2022
Insight
Ed Baker: Growth hires who do not ask founders for help are a red flag
“I'd say it's almost a red flag if the person you've just hired is not asking you for help as founder or CEO.”
Ed Baker Nov 25, 2022 ▶ 15:31 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Nov 25, 2022
Insight
Ed Baker: Experienced growth hires do not require elaborate onboarding setups
“I don't think you necessarily have to have an amazing onboarding set up for this new head of growth that you're hiring. And again, if it's an experienced person, they'll be able to figure out a lot of it on their own.”
Ed Baker Nov 25, 2022 ▶ 13:41 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Mar 15, 2023
Assertion Supported
Uber Built Its Growth Team by Hiring Cross-Functional Leaders Simultaneously
“When we built growth at Uber, like we infused an entire team In one fell swoop, right? Like, and Ed was hired, and he hired myself, a head of product, a head of engineering, a head of design head of analytics.”
Adam Grenier Mar 15, 2023 ▶ 17:46 Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Mar 15, 2023
Assertion Supported
Ed Baker Imported Facebook's Growth Organizational Structure to Uber
“Uber was really the first place that we called it growth, right? I was hired by Ed Baker. He brought over the kind of Facebook structure that they had built at Facebook.”
Adam Grenier Mar 15, 2023 ▶ 1:46 Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
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