“When we built growth at Uber, like we infused an entire team In one fell swoop, right? Like, and Ed was hired, and he hired myself, a head of product, a head of engineering, a head of design head of analytics.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Adam Grenier
AssertionSupported
Didi and the Chinese Government Had Full Access to Uber's Data
“It became very clear that everyone had all our data. Didi knew everything we were doing whereas, like, Lyft and Uber always knew what each other were doing, because we were watching each other, we're friends, things like that, but, like, we never had each othe…”
Adam GrenierMar 15, 2023▶ 0:00Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Insight
Full Marketing Channel Attribution and Consistent CAC Metrics Are Impossible
“I agree. I think it's bullshit. I think it's a really, as, like, a, the expectation that it's going to be a consistent metric across channels, and having, like, a full view of everything that could be included in that is, is impossible. Like, it's not, Unlikel…”
Adam GrenierMar 15, 2023▶ 55:24Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Insight
Founders Should Hire Growth Teams Only After Achieving Organic Growth
“I think it's hiring because they need growth, rather than hiring because they have growth.”
Adam GrenierMar 15, 2023▶ 1:02:01Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Insight
Most Companies Do Not Need a Standalone Growth Team
“Generally speaking, I actually don't think most companies need a growth team. Like, growth, again, should be infused throughout the business.”
Adam GrenierMar 15, 2023▶ 12:18Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
Disclosure
Uber Dissolved Its Centralized Growth Team Prior to Grenier's Departure
“So like we actually, all of those functions within the growth team eventually actually merged back into the core business to where by the time I left, we actually didn't have a centralized growth team anymore.”
Adam GrenierMar 15, 2023▶ 13:10Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Uber Never Solved How to Allocate LTV Between Drivers and Riders
“And there's like, this is one of those challenges that like we've had, we had like dozens of data scientists working with it and we never got a great answer to it.”
Adam GrenierMar 15, 2023▶ 22:42Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings
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