Uber Never Solved How to Allocate LTV Between Drivers and Riders
Adam Grenier · Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings · Mar 15, 2023 · at 22:42
Adam Grenier, former Head of Growth Marketing at Uber, explains the complexity of calculating customer acquisition cost (CAC) and LTV in two-sided marketplaces.
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“And there's like, this is one of those challenges that like we've had, we had like dozens of data scientists working with it and we never got a great answer to it.”
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