Local Uber Teams Ran Facebook Ads on 200 Personal Credit Cards
Adam Grenier · Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings · Mar 15, 2023 · at 47:53
Adam Grenier, former Head of Growth Marketing at Uber, describes the operational friction between central marketing and autonomous local market managers at Uber.
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“At any given time, there were probably, like, 200 personal credit cards buying ads on Facebook, and it used to drive me mad, and, like, initially I went out with, like, a very, like, firm grip on, like, you can't do that, like, stop doing that, like, we have it structured over here,”
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