Tariq Farid
Founder, Edible Brands. On 1 show, 3 appearances. The Shows tab opens the full record on each.
founderexecutive@tariqfarid ↗LinkedIn ↗tariqfarid.com ↗Wikipedia ↗
Tariq Farid is the founder of Edible Arrangements, which he launched in 1999 and scaled into a global gifting and retail franchise network. In addition to franchising, he founded franchise-management technology company Netsolace and directs the Tariq Farid Foundation to fund humanitarian, healthcare, and education initiatives.
1shows
3appearances
19statements
4resolved
3supported
1contradicted
75%fully supported
6said about them ↓ Everything Tariq Farid said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Edible Arrangements owns the trademark 'edibles' and edibles.com
“Well, we own the trademark edibles and we own edibles.com.”
Farid: Modern founders raise massive rounds just to burn money
“We had to take a little money and make a lot, and now people want a lot of money so they can lose a lot, You know, it's sort of like, yeah, our burn rate is three million dollars.”
Farid: Family members pay the highest price for a founder's ambition
“The most important people that you do things for usually pay the highest price.”
Farid: Franchisees will tolerate only one or two failed corporate initiatives
“Anybody that's thinking about getting in a franchise should realize that it is a relationship that you are actually now getting into a partnership with another entrepreneur. You're gonna have to spend a lot of time listening and making sure and inspiring and h…”
Edible Arrangements stores generate approximately $600 million in combined annual revenue
“About six hundred million.”
Edible Arrangements acquired modern Mediterranean restaurant concept Roti
“We bought in a concept called Roti, which is a modern Mediterranean and then- Out of Chicago, right? Out of Chicago, yeah.”
Farid: A bank rejected a $120,000 loan for Edible Arrangements
“I couldn't borrow a 120,000 because I went and wrote a business plan, wanted to borrow a 120,000 dollars. I put it together, waited about six weeks, and I got a rejection letter saying that we just don't believe in the concept, we don't think it'll work, and i…”
Farid: I reject any business idea that compromises my halal standards
“Anytime somebody introduces something that I think I would compromise my promise with him, I always, you know, step back, saying, no, wait a minute, this has worked really well, I've stayed true to this”
Farid: Edible Arrangements operated with one corporate manager per 100 stores
“We, you know, the stats that people gave you was for every 10 stores. You have to have an employee that that's managing those 10 stores. We could only afford one for a hundred.”
Farid: Flower shop IT business generated over $1M in annual sales
“Oh, there was a year that I did over a million dollars in sales.”
Farid never issued a refund under Edible Arrangements' original satisfaction guarantee
“I never had to give anybody the money back because people loved it.”
Edible Arrangements sold 300 new franchise stores annually by 2005
“When I hired that team and all these things that we had automated and put into systems, ah, we were, by 2004, 2005, we were selling 300 stores a year.”
Edible Arrangements turned down multiple private equity offers to avoid equity dilution
“So we didn't bring on any investors, even though by 2006, 2007, many people are interested in buying into the brand or investing in the brand. And I had many offers of private equities wanting to get involved. I just didn't see any benefit of it at that time s…”
Farid: Customers demanded fruit bouquets despite florists dismissing the idea
“I shared the idea and he said, you know, stay in your flower business. This is crazy. Who would buy? Fruit on sticks in a basket, especially for the price you're selling it. But every time we sent it to a customer, the customers would call back and said, can I…”
Farid's father borrowed $6,000 from his employers to buy a flower shop
“My father borrowed 6000 dollars from Denise and Bill Holtberg, who were his boss, and next thing you know, we owned the shop, and it was just mostly the equipment is what we bought, but we ended up convincing the landlord to sign us a lease.”
Farid accidentally destroyed his entire first flower inventory by freezing the cooler
“Put the flowers in, made all the arrangements, got ready for Easter, went home, came back the next day, Everything in the cooler is frozen because I had turned it on freeze temperature, and that was the only money I had.”
The majority of Farid's friends thought Edible Arrangements would fail
“Towards end of 97 and beginning of 98. I started to send it out to friends and some thought it would be great, but majority of them thought it wouldn't work.”
The other half of the tape: Tariq Farid's own voice is left out of every number here. Other people bring the name up 6 times in 5 episodes across the shows. every mention, with the transcript →
Who brings them up most Guy Raz 6
Every mention by year
tap a year for its mentions
How I Built This 6
2022 2 mentions in 1 episode
2019 3 mentions in 3 episodes 1 per episode
2018 1 mention in 1 episode
One line per show, most statements first. The link opens Tariq's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Founder, Edible Brands | 3 | 19 | 75% 3/4 | full record on How I Built This → |