Robert McKee

Everything Robert McKee said on any show that made the record, most notable first. Each card names its show and opens the statement there.

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McKee: Human attention spans haven't changed, only interest spans have shortened

“People's attention spans have not changed since we sat around the fire in caves. Your attention span is determined by your genetics, and the human genome hasn't changed. What has changed is people's interest spans.”

Robert McKee Sep 22, 2018 ▶ 11:37 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

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McKee: Investors care about product execution stories, not founder biographies

“I think the story that an investor wants to be told is how this product is going to work in the world and how the product or the service that you're going to create works and will work.”

Robert McKee Sep 22, 2018 ▶ 10:43 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

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McKee: Feature bragging fails on younger audiences who demand stories

“How do you persuade people? You can do one of two things. You can brag and promise. We're the biggest, we're the best, and promise, we'll do this for you, we'll do that for you. You can brag and promise. What do you call, you know Benefits and features in, in …”

Robert McKee Sep 22, 2018 ▶ 17:40 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

The other half of the tape: Robert McKee's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Tommy Walker 1

Statements about Robert McKee, by other people (1)

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Gerace: Marketers fail at storytelling because they avoid negative conflict

“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”

Tom Gerace Sep 22, 2018 ▶ 19:47 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Every mention by year

One line per show, most statements first. The link opens Robert's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder, McKee Story	1	3	—	full record on Top Founders →