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Robert McKee

Founder, McKee Story · 1 appearance on the record.

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authoracademicfounder@McKeeStory ↗LinkedIn ↗mckeestory.com ↗Wikipedia ↗

He is internationally known for his STORY Seminar and his book Story: Substance, Structure, Style and the Principles of Screenwriting. With Tom Gerace, he co-authored Storynomics, which applies dramatic narrative principles to business marketing.

3statements → 0claims → 0claims resolved → 4/5average certainty → 3.33/5average debate potential → 2said about them ↓

3 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how Robert argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Robert McKee on measured tape to publish a rate. This says nothing about how they speak.

Everything Robert McKee said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
McKee: Human attention spans haven't changed, only interest spans have shortened
“People's attention spans have not changed since we sat around the fire in caves. Your attention span is determined by your genetics, and the human genome hasn't changed. What has changed is people's interest spans.”
Robert McKee Sep 22, 2018 ▶ 11:37 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Insight
McKee: Investors care about product execution stories, not founder biographies
“I think the story that an investor wants to be told is how this product is going to work in the world and how the product or the service that you're going to create works and will work.”
Robert McKee Sep 22, 2018 ▶ 10:43 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Insight
McKee: Feature bragging fails on younger audiences who demand stories
“How do you persuade people? You can do one of two things. You can brag and promise. We're the biggest, we're the best, and promise, we'll do this for you, we'll do that for you. You can brag and promise. What do you call, you know Benefits and features in, in …”
Robert McKee Sep 22, 2018 ▶ 17:40 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

The other half of the tape: Robert McKee's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Tommy Walker 1

Statements about Robert McKee, by other people (1)

Insight
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”
Tom Gerace Sep 22, 2018 ▶ 19:47 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Every mention by year

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2021 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content Sep 22, 2018 6m
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