McKee: Human attention spans haven't changed, only interest spans have shortened
Robert McKee · 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content · Sep 22, 2018 · at 11:37
Robert McKee pushes back against host Nathan Latka's assertion that modern audience attention spans have dramatically declined.
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“People's attention spans have not changed since we sat around the fire in caves. Your attention span is determined by your genetics, and the human genome hasn't changed. What has changed is people's interest spans.”
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