McKee: Investors care about product execution stories, not founder biographies
Robert McKee · 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content · Sep 22, 2018 · at 10:43
Robert McKee explains what story elements actually motivate investors to fund entrepreneurs.
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“I think the story that an investor wants to be told is how this product is going to work in the world and how the product or the service that you're going to create works and will work.”
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