People, every show

Rob Fugetta

Founder & CEO, Vibe Advocates. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthor@robfuggetta ↗zuberance.com ↗

Rob Fuggetta founded Zuberance, an advocate marketing software platform designed to identify, mobilize, and track brand advocates. He also authored the book Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force and currently serves as Founder and CEO of Vibe Advocates.

1shows
1appearances
12statements
1resolved
0supported
0contradicted
0%fully supported

Everything Rob Fugetta said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Disclosure
Zuberance never uses cash incentives for brand advocates
“Never cash, and we also do things with charitable contributions as well.”
Rob Fugetta Oct 14, 2018 ▶ 9:39 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Partly supported
Zuberance builds advocate marketing programs for Lyft, TiVo, and Intuit
“So we are an advocate marketing company and what we do for brands like Lyft and TiVo and Intuit and others is we help them build and what we call an advocate army.”
Rob Fugetta Oct 14, 2018 ▶ 1:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance's average customer pays $10,000 to $20,000 per month
“That would be more on the lower end, Nathan. I think average is more in the 10 to 20 K range.”
Rob Fugetta Oct 14, 2018 ▶ 2:56 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance has over 100 brands on monthly subscriptions
“Yeah, over a hundred, I would say.”
Rob Fugetta Oct 14, 2018 ▶ 6:46 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance has been profitable since 2015
“We've been profitable since 2015.”
Rob Fugetta Oct 14, 2018 ▶ 7:12 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance mobilized over 250,000 advocates for Intuit QuickBooks
“Just to give you an example for one brand alone, Intuit QuickBooks. We have marshaled an army of over 250,000 QuickBooks advocates, right?”
Rob Fugetta Oct 14, 2018 ▶ 11:23 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance maintains over 80% annual customer retention on ongoing programs
“Once they move out of the campaign basis and they go to an ongoing program the retention rate for those customers is over 80%. Annually, right.”
Rob Fugetta Oct 14, 2018 ▶ 13:54 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance is growing revenue 20% to 25% year over year
“No, it's more in the 20, 20%, 25% range, which is manageable”
Rob Fugetta Oct 14, 2018 ▶ 18:30 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Zuberance pitched lead investor Emergence Capital during the 2008 market crash
“Actually the day we were in pitching to the company that became our lead investor is the day that the stock market had its now infamous market meltdown.”
Rob Fugetta Oct 14, 2018 ▶ 3:42 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Disclosure
Zuberance has raised about $15 million in capital
“About fifteen million.”
Rob Fugetta Oct 14, 2018 ▶ 5:49 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Disclosure
Brand advocates belong to clients, not a shared Zuberance network
“These advocates belong to the brands, right? So they're not part of a Zuberance advocate network. They're part, a Neato robotics advocate is part of the Neato network”
Rob Fugetta Oct 14, 2018 ▶ 12:18 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
TOP FOUNDERS Assertion Not publicly verifiable
Zuberance employs roughly 25 people across Silicon Valley and India
“So about 25 people we have a pretty sizable technology team offshore in India under a fantastic CTO that's based here in Silicon Valley.”
Rob Fugetta Oct 14, 2018 ▶ 17:32 1177 Then Turn Your Customers into Advocates, North of $12m in ARR

One line per show, most statements first. The link opens Rob's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Founder & CEO, Vibe Advocates 1 12 0% 0/1 full record on Top Founders →
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