Noah Bragg
Software Developer, Awaken. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
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Noah Bragg is a developer known for building in public and bootstrapping SaaS products, notably Supportman and Potion. In 2023, he acquired and scaled the DeFi analytics tool Uniswap.fish, later rebranded to Poolfish and acquired by Metrix Finance.
2shows
2appearances
24statements
1resolved
1supported
0contradicted
100%fully supported
2said about them ↓ Everything Noah Bragg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bragg: The best indie hacker products are built on existing platforms
“The best kind of business to build for like an indie hacker is to build on top of another platform.”
Noah Bragg avoids traditional VC, targeting TinySeed and Earnest Capital
“So I don't want to go on the VC track. I'm more interested in investors like tiny seed or earnest capital, things like that.”
Bragg: Potion acquired its first ~75 customers through Twitter
“I'd say around, like, my first 75 customers just came from Twitter and kind of seeing what I was doing with Potion there.”
Noah Bragg: Potion hit a six-month growth plateau due to churn
“There was like a period, like a year into the business where I kind of hit some plateau and I wasn't really sure why. I mean, I guess it was probably mostly there's some churn issues at that point. So like for six months there, I wasn't really growing. The bus…”
Noah Bragg: Potion.so almost sold earlier for much less
“I ended up, I actually, I almost did sell at that point. I had a buyer that was interested and it fell through thankfully because it would have been way less than what I ended up selling for.”
Bragg: Version two and new affiliates revived Potion's growth to 6% monthly
“And I made, like, a version two, and I got, like, some new affiliates on board and did a couple different things that kind of put the business on a new trajectory, and that kind of got me out of that plateau where I was starting to grow, like, six percent a mo…”
Bragg: Lowering Potion's price to $350k generated 25 NDAs and 3 offers
“So after two weeks, I lowered it to 350 K had more people come through. I think I had like 25 ish people sign the NDA to kind of see more data, see more info. And out of that talk to around six people on like a call. And then out of that, three people like act…”
Bragg: Stripe Atlas accounts cannot detach corporate entities during acquisitions
“My corporation entity was like connected to my Stripe account. I think because I use, what is it Atlas or whatever their product is called for that. Yeah. And apparently there's not a way that they can separate that from the whole like Stripe account. And so b…”
Bragg: Transferring Stripe accounts requires custom scripts for active subscriptions
“Stripe does have a you know, an easy interface to basically move products over or no, to move customers over. But then we had to like write the code and the script to move all the subscriptions and the payments and that over. And then start those again on the …”
Noah Bragg: Automated Potion.so operations to reduce workload to two hours weekly
“Even with running the business potion, like, at the later ends of it, I was kind of just trying to automate more things and just, like, basically make it so it takes less of my time even with, like, customer support and things like that, and just being able to…”
Bragg: 85% of Potion users choose single-site tier, yielding $9 ARPU
“Usually, you know, the probably 85% of people are just doing one site. I think my average revenue per customer is around nine dollars, so that, that's, it just ticks up a little bit.”
Noah Bragg: Building in public on Twitter drove ~85% of Potion customers
“So mostly what I've been doing is just building in public on Twitter. I'd say probably about 85% of my customers have come from that.”
Bragg: About 50% of Potion's credit card upfront trials convert to paid
“So, so people that actually sign up with the credit card upfront trial, right now, my numbers around 50% of those end up becoming paid customers.”
Bragg: Potion has 79 paying subscribers prior to Product Hunt launch
“I have right now, 79 paid subscribers, and so that, that's obviously all before Product Hunt, and have around almost that number of people that are on the trial currently.”
Noah Bragg rejects unicorn goals, aiming for a calm business
“I'm not trying to build the next unicorn or anything like that. And so I want to, you know, I want to build like a calm kind of business that I can enjoy that, you know, works at least for me, hopefully a small team at some point.”
Bragg: Sold Supportman micro-SaaS to Damon Chen
“Support man. It was, you know, it was a little one I sold to Damon Chen, who's pretty active on Twitter as well.”
Bragg: Coffee Pass had around 25 shops and $300 monthly profit
“We had around 25 coffee shops that were using it, but we were probably only doing like 300 dollars a month in our own profit.”
Bragg: Potion generated 4,300 website visits over two-day launch
“So I got 2.8 K on the first day. And then yesterday I got another 1.5 K and about half of those were from product hunt.”
Bragg: Potion gained 65 trial signups over two launch days
“Day of, I got 39 signups with credit card up front, and yesterday, so the day after, 26.”
Noah Bragg delays full-time jump until October stock option cliff
“Some of the other reason is I actually have some stock options with my current company that, Come about October. So I'm also kind of waiting for that, but that October cliff.”
Bragg: Potion homepage illustration was a roughly $100 stock image kit
“Okay, no, that was like a, I don't know, a hundred dollar, like, image kit that I bought.”
The other half of the tape: Noah Bragg's own voice is left out of every number here. 2 statements on the record name them. every mention, with the transcript →
Statements about Noah Bragg, by other people (2)
One line per show, most statements first. The link opens Noah's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Software Developer, Awaken | 1 | 13 | — | full record on Top Founders → |
 ACQUISITION STORIESLEDGER | Software Developer, Awaken | 1 | 11 | 100% 1/1 | full record on Startup Acquisition Stories → |