Bragg: Version two and new affiliates revived Potion's growth to 6% monthly
Noah Bragg · Startup Acquisition Stories with Noah Bragg, Founder of Potion.so · Jul 5, 2023 · at 8:45
Noah Bragg discusses revitalizing Potion.so's growth after an acquisition fell through, before eventually selling it on Acquire.com.
0:00 / 0:14exact quote · 14.6s
720p mp4 · rendered on demand · StarZero watermark
“And I made, like, a version two, and I got, like, some new affiliates on board and did a couple different things that kind of put the business on a new trajectory, and that kind of got me out of that plateau where I was starting to grow, like, six percent a month again, so that was really good.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Noah Bragg
Bragg: The best indie hacker products are built on existing platforms
“The best kind of business to build for like an indie hacker is to build on top of another platform.”
Bragg: Potion acquired its first ~75 customers through Twitter
“I'd say around, like, my first 75 customers just came from Twitter and kind of seeing what I was doing with Potion there.”
Noah Bragg: Potion hit a six-month growth plateau due to churn
“There was like a period, like a year into the business where I kind of hit some plateau and I wasn't really sure why. I mean, I guess it was probably mostly there's some churn issues at that point. So like for six months there, I wasn't really growing. The bus…”
Noah Bragg: Potion.so almost sold earlier for much less
“I ended up, I actually, I almost did sell at that point. I had a buyer that was interested and it fell through thankfully because it would have been way less than what I ended up selling for.”
Bragg: Lowering Potion's price to $350k generated 25 NDAs and 3 offers
“So after two weeks, I lowered it to 350 K had more people come through. I think I had like 25 ish people sign the NDA to kind of see more data, see more info. And out of that talk to around six people on like a call. And then out of that, three people like act…”