Noah Bragg, founder of Potion.so, discusses operational preparation before selling his startup on Acquire.com.
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“Even with running the business potion, like, at the later ends of it, I was kind of just trying to automate more things and just, like, basically make it so it takes less of my time even with, like, customer support and things like that, and just being able to get, like, the amount of time that, basically, I have to spend on the business down to, like, Two hours a week or something like that.”
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More from Noah Bragg
Insight
Bragg: The best indie hacker products are built on existing platforms
“The best kind of business to build for like an indie hacker is to build on top of another platform.”
Noah BraggJul 5, 2023▶ 2:46Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
AssertionNot checkable as stated
Bragg: Potion acquired its first ~75 customers through Twitter
“I'd say around, like, my first 75 customers just came from Twitter and kind of seeing what I was doing with Potion there.”
Noah BraggJul 5, 2023▶ 6:27Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
AssertionNot checkable as stated
Noah Bragg: Potion hit a six-month growth plateau due to churn
“There was like a period, like a year into the business where I kind of hit some plateau and I wasn't really sure why. I mean, I guess it was probably mostly there's some churn issues at that point. So like for six months there, I wasn't really growing. The bus…”
Noah BraggJul 5, 2023▶ 7:56Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
AssertionNot checkable as stated
Noah Bragg: Potion.so almost sold earlier for much less
“I ended up, I actually, I almost did sell at that point. I had a buyer that was interested and it fell through thankfully because it would have been way less than what I ended up selling for.”
Noah BraggJul 5, 2023▶ 8:20Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
AssertionNot checkable as stated
Bragg: Version two and new affiliates revived Potion's growth to 6% monthly
“And I made, like, a version two, and I got, like, some new affiliates on board and did a couple different things that kind of put the business on a new trajectory, and that kind of got me out of that plateau where I was starting to grow, like, six percent a mo…”
Noah BraggJul 5, 2023▶ 8:45Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Disclosure
Bragg: Listed Potion.so initially for $400k on Acquire
“I first listed it at 400 K”
Noah BraggJul 5, 2023▶ 12:10Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
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