Keith Perhack
Founder & CEO, SegMetrics. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveengineer@harisenbon79 ↗LinkedIn ↗keithperhac.com ↗
Keith Perhac is a software engineer turned digital marketer who founded SegMetrics, a SaaS platform providing full-funnel marketing attribution and customer lifetime value tracking. Before building SegMetrics, he ran a digital marketing and CRO agency and co-founded the online course platform Summit Evergreen.
2shows
2appearances
16statements
3resolved
2supported
0contradicted
67%fully supported
1said about them ↓ Everything Keith Perhack said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Perhack: Mixpanel lacks native integrations and out-of-the-box revenue tracking
“Now the problem with Mixpanel is that it has no native integrations and it has no, Idea of revenue out of the box. So it has a garbage in garbage out problem where unless you are really diligent about what data you're sending into Mixpanel, you are not going t…”
Perhack: Building new features does not move a SaaS product forward
“I default to coding. I don't default to launching or to marketing or any of that. I default to sitting and building out new features because that's what I enjoy doing, but that's not going to move the product.”
Keith Perhack: Switch to Managed Hosting at First Outage
“I don't think doing a managed server from the beginning was the right move. But once we started having issues, we should have really looked at it instead of trying to do multiple migrations to other self hosted stuff.”
Perhack: Micro-tier price increases convert SaaS upgrades better than large step-ups
“What we changed was that pricing is now increasing based on the number of contacts you have, but only five dollars at a time. So the big difference is now not that you are going to hit a wall and suddenly be paying twice as much. You're going, it's like boilin…”
Perhack: Gating tiers by enterprise integrations captures higher willingness to pay
“If you're using HubSpot, you're not going to be a hobby user, right? So you're going, your base price is going to be higher. So you have to start out at a higher tier if you are higher level because they require more support. They require more effort and we're…”
Perhac: DelphiNet built and iterated SegMetrics three times in four weeks
“So we took our internal team, no contractors, no nothing. Everyone It works at DelphiNet. We said, this is the problem we're going to solve. We're jumping in this whole hog. We built the entire thing, did three iterations in four weeks.”
Perhac: Functional SaaS companies never lose 30% of customers in one month
“You're at no point, unless your SaaS app explodes in a fiery fireball, you're never going to have 30% of your client, of your customers leave in one month.”
Perhack: Maneesh Sethi hired a Craigslist worker to slap him for goofing off
“It was actually Manish Sethi, who hired someone off of Craigslist to slap him each time that he looked at Reddit or anything like that. So he did a whole blog post about this, but essentially he hired someone to sit next to him, and every time he goofed off, l…”
Perhac: SegMetrics generated $20K to $30K revenue in year one
“So segmetrics was actually pretty low. I think we were doing around 20, 30 K. MR the first year. Sorry, annual first year.”
Perhac: Consulting agency generates about $1 million in annual revenue
“The consulting business is about a million dollars.”
Perhac: SegMetrics shows a 9% monthly customer churn rate
“So our customer churn is, and of course, as soon as I start looking at it, it's a, it says nine percent, but we had a couple people drop a couple days ago, but normally it's not that high.”
Perhac: SegMetrics will eventually need 30% affiliate commissions
“I think eventually we're going to need to get up to 30%.”
Drip doubled affiliate commissions to 30% after acquisition by Leadpages
“They had 15% commission until Clay purchased them, and then they upped that to 30.”
Perhac: SegMetrics average customer pays around $97 to $100 per month
“Average customer is paying us around 10, a hundred bucks. I think it's like 97 or something around there.”
The other half of the tape: Keith Perhack's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Keith Perhack, by other people (1)
One line per show, most statements first. The link opens Keith's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder & CEO, SegMetrics | 1 | 10 | 100% 1/1 | full record on Top Founders → |
 STARTUPS FOR THE REST OF USLEDGER | Founder & CEO, SegMetrics | 1 | 6 | 50% 1/2 | full record on Startups For the Rest of Us → |