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Perhack: Building new features does not move a SaaS product forward

Keith Perhack · Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS · Oct 27, 2020 · at 25:45

Keith Perhack, founder of Segmetrics, discusses why solo technical founders fail to grow their SaaS businesses when they avoid marketing.

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“I default to coding. I don't default to launching or to marketing or any of that. I default to sitting and building out new features because that's what I enjoy doing, but that's not going to move the product.”

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