Julie Rice
Co-Founder, SoulCycle. On 1 show, 1 appearance. The Shows tab opens the full record on each.
1shows
1appearances
8statements
2resolved
1supported
0contradicted
50%fully supported
3said about them ↓ Everything Julie Rice said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Rice: In 2005, NYC Had No Pay-Per-Class Fitness Outside Yoga
“I mean, there was no marketplace in New York at the time. There was no opportunity to take pay-per-class fitness. At the time, we were talking about 2005, there were some yoga studios, but other than that, you know, the model for gyms, and this is a lot of wha…”
Rice: SoulCycle Merch Acts Like a Souvenir From a Great Vacation
“I always say that the merchandise at SoulCycle is almost like having to buy the t-shirt from the best vacation that you've just been on.”
Rice: Selling a Business Triggers Mourning, Spending, Then Forward Planning
“You know, I think that there's, you know, there's definitely a mourning period. There's definitely, you know, a period where you spend some money. And then there's definitely a period where you begin to think about, you know, what am I going to do next?”
Rice: SoulCycle Opened Three Months After Its Co-Founders First Met
“We met in January, and we opened SoulCycle in April.”
Rice: We Predicted the SoulCycle Logo Would Become the Nike Swoosh
“One day it's not even gonna need to say SoulCycle, it's just gonna be like the Nike swoosh. People are just gonna know what it stands for.”
Rice: SoulCycle Absorbed $65 Daily Fines for Guerrilla Rickshaw Advertising
“So we would get a ticket for 65 dollars a day for each day that the rickshaw was chained up to that parking meter.”
Rice: SoulCycle designed 65 to 125 apparel SKUs monthly three years in
“I would say by the time the collections really got into full swing, which was probably about three, four years into the business, we were designing about 65 to a 125 SKUs a month.”
Rice: SoulCycle Elevated Fitness Instructors Into the Brand's Rock Stars
“So we were sort of, we sort of thought, let's build the stadium. Let's put these rock stars on this stage. Let's let them sort of, you know, be the faces of and bask in the glory of and change these people's lives. That was really what we were doing. We were b…”
The other half of the tape: Julie Rice's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. 2 statements on the record name them. every mention, with the transcript →
Who brings them up most John Foley 1
Statements about Julie Rice, by other people (2)
Cutler: SoulCycle Launched With $250,000 in Initial Startup Capital
“So we took 250,000 dollars and started SoulCycle with that.”
Cutler: SoulCycle Co-Founders Used a Coach to Navigate Business Tension
“There's no question that it did. There, I mean, I think that we also lived by this one saying, we always said to each other, high road, long view. High road, long view. We would never allow ourselves to get down in the mud and get dirty.”
Every mention by year
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How I Built This 1
2019 1 mention in 1 episode
One line per show, most statements first. The link opens Julie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Co-Founder, SoulCycle | 1 | 8 | 50% 1/2 | full record on How I Built This → |