Everything Joel Holland said on any show that made the record, most notable first. Each card names its show and opens the statement there.
VideoBlocks pays marketplace contributors 100% of clip sales
“And in fact, we pay you the best in the industry, we pay you a hundred percent of what sells because we make all of our money off of memberships.”
Holland: Diminishing marketing returns should kick in almost immediately
“And the answer is, if you're really good, then diminishing returns should kick in almost immediately.
You should be able to almost arbitrage channel you know, instantly.”
Joel Holland advises founders to demand covenant-free venture debt terms
“So I would definitely tell anybody listening, if you're going to do debt, make sure it's covenant free, not covenant light, like covenant free.”
VideoBlocks encourages its content creators to sell footage to competitors
“A hundred percent. And we actually encourage that because we want the shooters to make as much money as possible.”
VideoBlocks customer retention reaches 80% year one and 90% year two
“And now our retention rates are much better. They started like 80% for year one by year two, our customers are at 90%. And by year three, they're almost at a hundred percent.”
Holland: VideoBlocks Has 150,000 Paying Members
“We've got 150,000 paying members.”
VideoBlocks is projected to generate $26M in 2016 subscription revenue
“I think we'll do about twenty six million dollars this year in revenue and that's all memberships.”
VideoBlocks has about 6,000 videographers shooting footage on spec
“It's evolved to today where we have about 6000 videographers who are shooting for us and most of them are shooting on spec.”
Holland: 20% of VideoBlocks customers drive 80% of downloads
“So it is 20% of our customers who drive 80% of the downloads, and we're okay with that, because those tend to be the most engaged, and because of how inexpensive, ah, hosting and distribution is today, thanks to Amazon primarily, ah, it's very difficult. Like,…”
VideoBlocks holds 200,000 proprietary clips in its unlimited library
“There is our, what we call the unlimited library, which has a couple 100,000 clips that we've actually shot in house, or we've put helicopters in the sky to shoot.”
Holland: VideoBlocks customers download an average of 140 clips
“And on average, our customers download a 140 clips.”
VideoBlocks uses former Capital One analysts to reduce customer churn
“So we have an entire team at video blocks called chow, which is customer insights and operations. That is, they're like former Capital One analysts who help us figure out how to keep customers longer.”
VideoBlocks spends $1M monthly on direct response marketing
“Oh man, we probably spend,
A million dollars a month.”
VideoBlocks maintains an email list of 20M to 30M users
“So we have millions of users between all of our sites.
so I, you know, our email list is probably 20 or thirty million strong.”
Holland: VideoBlocks averages a $50 blended CAC
“It really depends, but it would probably be like, 50 bucks.”
Holland: VideoBlocks raised under $20M total, including $10.5M Series A
“We've raised a little under twenty million to date. Our first, we did a series A in 2012, which is 10 and a half. And that came from two private equity firms Updata Partners and QED Investors, which was started by Nigel Morris, the co-founder of Capital One.”
Top Founders 4