Joel Holland

CEO and Owner, Harvest Hosts · 1 appearance on the record.

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Joel Holland founded VideoBlocks, later rebranded as Storyblocks, pioneering a subscription-based model for stock media prior to its acquisition by Great Hill Partners. In 2018, he acquired and expanded Harvest Hosts, an RV membership platform connecting travelers with overnight stays at farms, wineries, and breweries.

16statements → 4claims → 0claims resolved → 3.94/5average certainty → 1.38/5average debate potential → 4said about them ↓

4 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 2 insights · 10 disclosures · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Joel argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Joel Holland on measured tape to publish a rate. This says nothing about how they speak.

Everything Joel Holland said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
VideoBlocks pays marketplace contributors 100% of clip sales
“And in fact, we pay you the best in the industry, we pay you a hundred percent of what sells because we make all of our money off of memberships.”
Joel Holland Oct 10, 2016 ▶ 6:48 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Insight
Holland: Diminishing marketing returns should kick in almost immediately
“And the answer is, if you're really good, then diminishing returns should kick in almost immediately. You should be able to almost arbitrage channel you know, instantly.”
Joel Holland Oct 10, 2016 ▶ 17:03 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Insight
Joel Holland advises founders to demand covenant-free venture debt terms
“So I would definitely tell anybody listening, if you're going to do debt, make sure it's covenant free, not covenant light, like covenant free.”
Joel Holland Oct 10, 2016 ▶ 19:17 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks encourages its content creators to sell footage to competitors
“A hundred percent. And we actually encourage that because we want the shooters to make as much money as possible.”
Joel Holland Oct 10, 2016 ▶ 10:59 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks customer retention reaches 80% year one and 90% year two
“And now our retention rates are much better. They started like 80% for year one by year two, our customers are at 90%. And by year three, they're almost at a hundred percent.”
Joel Holland Oct 10, 2016 ▶ 13:45 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Assertion Not checkable as stated
Holland: VideoBlocks Has 150,000 Paying Members
“We've got 150,000 paying members.”
Joel Holland Oct 10, 2016 ▶ 5:17 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Prediction Not checkable as stated
VideoBlocks is projected to generate $26M in 2016 subscription revenue
“I think we'll do about twenty six million dollars this year in revenue and that's all memberships.”
Joel Holland Oct 10, 2016 ▶ 5:31 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks has about 6,000 videographers shooting footage on spec
“It's evolved to today where we have about 6000 videographers who are shooting for us and most of them are shooting on spec.”
Joel Holland Oct 10, 2016 ▶ 6:30 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
Holland: 20% of VideoBlocks customers drive 80% of downloads
“So it is 20% of our customers who drive 80% of the downloads, and we're okay with that, because those tend to be the most engaged, and because of how inexpensive, ah, hosting and distribution is today, thanks to Amazon primarily, ah, it's very difficult. Like,…”
Joel Holland Oct 10, 2016 ▶ 8:02 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Assertion Not checkable as stated
VideoBlocks holds 200,000 proprietary clips in its unlimited library
“There is our, what we call the unlimited library, which has a couple 100,000 clips that we've actually shot in house, or we've put helicopters in the sky to shoot.”
Joel Holland Oct 10, 2016 ▶ 9:06 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Assertion Not checkable as stated
Holland: VideoBlocks customers download an average of 140 clips
“And on average, our customers download a 140 clips.”
Joel Holland Oct 10, 2016 ▶ 10:15 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks uses former Capital One analysts to reduce customer churn
“So we have an entire team at video blocks called chow, which is customer insights and operations. That is, they're like former Capital One analysts who help us figure out how to keep customers longer.”
Joel Holland Oct 10, 2016 ▶ 14:08 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks spends $1M monthly on direct response marketing
“Oh man, we probably spend, A million dollars a month.”
Joel Holland Oct 10, 2016 ▶ 14:31 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks maintains an email list of 20M to 30M users
“So we have millions of users between all of our sites. so I, you know, our email list is probably 20 or thirty million strong.”
Joel Holland Oct 10, 2016 ▶ 15:04 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
Holland: VideoBlocks averages a $50 blended CAC
“It really depends, but it would probably be like, 50 bucks.”
Joel Holland Oct 10, 2016 ▶ 15:49 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
Holland: VideoBlocks raised under $20M total, including $10.5M Series A
“We've raised a little under twenty million to date. Our first, we did a series A in 2012, which is 10 and a half. And that came from two private equity firms Updata Partners and QED Investors, which was started by Nigel Morris, the co-founder of Capital One.”
Joel Holland Oct 10, 2016 ▶ 17:37 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks

The other half of the tape: Joel Holland's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

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Appearances (1)

EpisodeDateSpeaking time
EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Oct 10, 2016 13m
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