VideoBlocks customer retention reaches 80% year one and 90% year two
Joel Holland · EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks · Oct 10, 2016 · at 13:45
Joel Holland, CEO of VideoBlocks, details how shifting from monthly plans to upfront annual billing improved retention across multi-year cohorts.
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“And now our retention rates are much better. They started like 80% for year one by year two, our customers are at 90%. And by year three, they're almost at a hundred percent.”
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