Disclosure certainty 5/5 debate potential 2/5

VideoBlocks pays marketplace contributors 100% of clip sales

Joel Holland · EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks · Oct 10, 2016 · at 6:48

Joel Holland, CEO of VideoBlocks, describes the economics of their contributor marketplace to Nathan Latka.

0:00 / 0:08exact quote · 8.4s
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“And in fact, we pay you the best in the industry, we pay you a hundred percent of what sells because we make all of our money off of memberships.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Joel Holland

Insight
Holland: Diminishing marketing returns should kick in almost immediately
“And the answer is, if you're really good, then diminishing returns should kick in almost immediately. You should be able to almost arbitrage channel you know, instantly.”
Joel Holland Oct 10, 2016 ▶ 17:03 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Insight
Joel Holland advises founders to demand covenant-free venture debt terms
“So I would definitely tell anybody listening, if you're going to do debt, make sure it's covenant free, not covenant light, like covenant free.”
Joel Holland Oct 10, 2016 ▶ 19:17 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks encourages its content creators to sell footage to competitors
“A hundred percent. And we actually encourage that because we want the shooters to make as much money as possible.”
Joel Holland Oct 10, 2016 ▶ 10:59 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Disclosure
VideoBlocks customer retention reaches 80% year one and 90% year two
“And now our retention rates are much better. They started like 80% for year one by year two, our customers are at 90%. And by year three, they're almost at a hundred percent.”
Joel Holland Oct 10, 2016 ▶ 13:45 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Assertion Not checkable as stated
Holland: VideoBlocks Has 150,000 Paying Members
“We've got 150,000 paying members.”
Joel Holland Oct 10, 2016 ▶ 5:17 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
Prediction Not checkable as stated
VideoBlocks is projected to generate $26M in 2016 subscription revenue
“I think we'll do about twenty six million dollars this year in revenue and that's all memberships.”
Joel Holland Oct 10, 2016 ▶ 5:31 EP 443: SaaS $20M 2015 ARR, 150K Customers Giving People Quality Video, Photos, Audio with Joel Holland, CEO of VideoBlocks
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