Jesse Genet
Former Founder & CEO, Lumi. On 2 shows, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@jessegenet ↗LinkedIn ↗lumi.com ↗Wikipedia ↗
Jesse Genet co-founded and served as CEO of Lumi, an e-commerce packaging and supply-chain platform acquired by Narvar in 2021. Prior to Lumi, she founded Inkodye.
2shows
1appearances
12statements
2resolved
2supported
0contradicted
100%fully supported
3said about them ↓ Everything Jesse Genet said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Startups can outsource video production, but not brand building
“You can hire out video production, but you can't hire out brand building.”
Founders notice when a VC firm's only woman is an assistant
“I think that's something maybe funds don't realize is, like, how much we notice everything. Like, I notice if the only woman involved in me seeing your firm was your assistant who scheduled me to come in. I, like, we notice all this stuff, and I would love to …”
VC diversity directly dictates what types of companies get built
“It's an industry that affects such massive change, trickle-down, relating to what kind of companies get built, and so, That's the nature of why it would be so cool to see diversity. It's not just seeing it. It's feeling it. It's actually feeling like the world…”
A stable 40-hour job might have stopped Genet's entrepreneurial journey
“If I had ever had a taste of, like, a real income where you work 40 hours a week and someone, like, just tells you you're doing good because you've done a reasonable amount of work, I have no concept about whether I would have done any of this.”
Bootstrapped founders often fail to leverage capital to save time
“Working with a creator is a great example of spending money to save time. The concept that if you get that hire in two months instead of eight months, you've fundamentally shifted your roadmap forward. That is a type of thinking that is not very common in a bo…”
An investor fell asleep during a pitch meeting with Jesse Genet
“Well, I'm pretty sure someone actually slept through a meeting I took with them, so that, that was a pretty strong signal, but I, they looked very, very tired, and they had, like, kind of shiny glasses on. I couldn't really see whether their eyes were open, bu…”
A VC repeatedly asked Jesse Genet if Lumi made physical boxes
“There was one meeting I took where someone kept asking whether I was truly talking about boxes. Like, I would be like, and then this is happening in the industry, and here's how the corrugated equipment works. And they'd be like, we're talking, like, you mean …”
Lumi's employees fall completely outside legacy competitors' hiring pipelines
“All 30 people that I have working at Lumi would not be people who would be within the Scope of hiring or the candidate pipeline of any of my competitors”
Founder work ethic should inspire employees, not act as a measuring stick
“What is really, really important to think through as a CEO and a founder is, how do you take whatever your personality attributes are, and turn them, To be empowering and inspirational for the people around you, but not a measuring stick, right?”
Accessible manufacturing will drive a surge of challenger brands across all categories
“If you democratize access to the best manufacturing and make supply chain easier to manage, what that leads to is it becomes easier, kind of in the same way Shopify made it so much easier for us all to launch our ideas on a whim. It becomes easier for fantasti…”
Lumi's YouTube series paid for itself within months via B2B acquisitions
“It was a matter of months for us. I mean, we, you know, my personal project, the Shipping Things YouTube show, started last March, and by early summer, like June, we could point to specific customers who discovered us via that content, had onboarded, and were …”
Lumi co-founders raised $13,000 on Kickstarter in 2009
“The first company that we started was a product that we launched on Kickstarter while we were still in school studying industrial design. So back in 2009, when Kickstarter was just months old instead of years old, we posted a project that got funded for a whop…”
The other half of the tape: Jesse Genet's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 3
Every mention by year
tap a year for its mentions
20VC 3
2019 2 mentions in 1 episode
One line per show, most statements first. The link opens Jesse's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 a16zLEDGER | Former Founder & CEO, Lumi | 0 | 0 | 100% 1/1 | full record on the a16z Podcast → |
| 20VCLEDGER | Former Founder & CEO, Lumi | 1 | 12 | 100% 1/1 | full record on 20VC → |