StarZero All shows Try the podcast clipper →

Jesse Genet

Former Founder & CEO, Lumi · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@jessegenet ↗LinkedIn ↗lumi.com ↗Wikipedia ↗

Jesse Genet co-founded and served as CEO of Lumi, an e-commerce packaging and supply-chain platform acquired by Narvar in 2021. Prior to Lumi, she founded Inkodye.

12statements → 4claims → 1claims resolved → 4/5average certainty → 2.08/5average debate potential → ≈4.5/5argument clarity, estimated → 3said about them ↓

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 1 opinion · 4 insights · 2 disclosures · 1 what if · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jesse argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Lumi co-founders raised $13,000 on Kickstarter in 2009
“The first company that we started was a product that we launched on Kickstarter while we were still in school studying industrial design. So back in 2009, when Kickstarter was just months old instead of years old, we posted a project that got funded for a whop…”
Jesse Genet May 4, 2018 ▶ 3:15 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi

How they sound: speaking style how? →

252 words/min while actually speaking · 4.1 um and uh per 1k words

No argument clarity score for Jesse Genet: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 30 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 4,399 words across 1 episode, but every recording we have of Jesse Genet is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 3/10
pushed back at the host ▾ 3/10
setup questions received 45%

Everything Jesse Genet said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Startups can outsource video production, but not brand building
“You can hire out video production, but you can't hire out brand building.”
Jesse Genet May 4, 2018 ▶ 13:09 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Founders notice when a VC firm's only woman is an assistant
“I think that's something maybe funds don't realize is, like, how much we notice everything. Like, I notice if the only woman involved in me seeing your firm was your assistant who scheduled me to come in. I, like, we notice all this stuff, and I would love to …”
Jesse Genet May 4, 2018 ▶ 23:37 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Opinion
VC diversity directly dictates what types of companies get built
“It's an industry that affects such massive change, trickle-down, relating to what kind of companies get built, and so, That's the nature of why it would be so cool to see diversity. It's not just seeing it. It's feeling it. It's actually feeling like the world…”
Jesse Genet May 4, 2018 ▶ 23:51 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
What-if
A stable 40-hour job might have stopped Genet's entrepreneurial journey
“If I had ever had a taste of, like, a real income where you work 40 hours a week and someone, like, just tells you you're doing good because you've done a reasonable amount of work, I have no concept about whether I would have done any of this.”
Jesse Genet May 4, 2018 ▶ 6:08 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Bootstrapped founders often fail to leverage capital to save time
“Working with a creator is a great example of spending money to save time. The concept that if you get that hire in two months instead of eight months, you've fundamentally shifted your roadmap forward. That is a type of thinking that is not very common in a bo…”
Jesse Genet May 4, 2018 ▶ 9:40 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Disclosure
An investor fell asleep during a pitch meeting with Jesse Genet
“Well, I'm pretty sure someone actually slept through a meeting I took with them, so that, that was a pretty strong signal, but I, they looked very, very tired, and they had, like, kind of shiny glasses on. I couldn't really see whether their eyes were open, bu…”
Jesse Genet May 4, 2018 ▶ 16:43 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Disclosure
A VC repeatedly asked Jesse Genet if Lumi made physical boxes
“There was one meeting I took where someone kept asking whether I was truly talking about boxes. Like, I would be like, and then this is happening in the industry, and here's how the corrugated equipment works. And they'd be like, we're talking, like, you mean …”
Jesse Genet May 4, 2018 ▶ 16:58 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Assertion Not checkable as stated
Lumi's employees fall completely outside legacy competitors' hiring pipelines
“All 30 people that I have working at Lumi would not be people who would be within the Scope of hiring or the candidate pipeline of any of my competitors”
Jesse Genet May 4, 2018 ▶ 19:54 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Founder work ethic should inspire employees, not act as a measuring stick
“What is really, really important to think through as a CEO and a founder is, how do you take whatever your personality attributes are, and turn them, To be empowering and inspirational for the people around you, but not a measuring stick, right?”
Jesse Genet May 4, 2018 ▶ 20:58 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Prediction Not checkable as stated
Accessible manufacturing will drive a surge of challenger brands across all categories
“If you democratize access to the best manufacturing and make supply chain easier to manage, what that leads to is it becomes easier, kind of in the same way Shopify made it so much easier for us all to launch our ideas on a whim. It becomes easier for fantasti…”
Jesse Genet May 4, 2018 ▶ 26:41 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Assertion Not checkable as stated
Lumi's YouTube series paid for itself within months via B2B acquisitions
“It was a matter of months for us. I mean, we, you know, my personal project, the Shipping Things YouTube show, started last March, and by early summer, like June, we could point to specific customers who discovered us via that content, had onboarded, and were …”
Jesse Genet May 4, 2018 ▶ 14:16 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Assertion Supported
Lumi co-founders raised $13,000 on Kickstarter in 2009
“The first company that we started was a product that we launched on Kickstarter while we were still in school studying industrial design. So back in 2009, when Kickstarter was just months old instead of years old, we posted a project that got funded for a whop…”
Jesse Genet May 4, 2018 ▶ 3:15 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi

The other half of the tape: Jesse Genet's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on 20VC. every mention, with the transcript →

Who brings them up most Harry Stebbings 3

Every mention by year

Appearances (1)

EpisodeDateSpeaking time
20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Cust May 4, 2018 19m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more