Lumi's YouTube series paid for itself within months via B2B acquisitions
Jesse Genet · 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi · May 4, 2018 · at 14:16
Jesse Genet, founder and CEO of packaging e-commerce platform Lumi, details how quickly Lumi's B2B video content strategy generated measurable ROI.
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“It was a matter of months for us. I mean, we, you know, my personal project, the Shipping Things YouTube show, started last March, and by early summer, like June, we could point to specific customers who discovered us via that content, had onboarded, and were buying from us, and for us in this B to B space, every customer is quite a meaningful chunk of revenue, so essentially it paid for itself the first time we got a customer from it”
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