YouTube

“We made shows for YouTube. It was the first real episodic content on YouTube.”

“I don't think, like, Bitcoin or Ethereum is on the order of magnitude of that heart of a problem. Like, I think scaling YouTube was probably way harder, or scaling Twitter or something like that was probably way harder than the kind of things we need to do to …”

“Because they knew if that was an independent company right now, Instagram would be worth seventy five billion dollars. YouTube, I think, would be worth a hundred billion dollars in the open market right now. Those two companies were bought for 1000000001.6 bil…”

“I'll give you an example that happened this month. YouTube decided to take down hundreds of thousands of videos that documented the war in Syria.”

“It was a matter of months for us. I mean, we, you know, my personal project, the Shipping Things YouTube show, started last March, and by early summer, like June, we could point to specific customers who discovered us via that content, had onboarded, and were …”

“YouTube was facing a billion dollar copyright lawsuit. I mean, it had growing infrastructure costs, and it had very little revenue, all three of which Google was able to help out with quite a bit.”

“Today's dominant platforms, Twitter, Instagram, Facebook, YouTube, they don't really offer a path for folks like that. Folks like that feel like, oh, I'm embarrassed. I'm not going to post my thing on Instagram. Like, no one's going to like it.”

“So I really think that that ad model, I'm very concerned for the whole world's creative spirit, especially the Creativity of younger people who've spent their whole lives with YouTube or Instagram or other places like that, other ad-driven platforms as the des…”

“Basically in 2012, I set a goal for YouTube that we would get to a billion hours a day of watch time by the end of 20 16. It was a four year goal.”

“Apple built the first YouTube app on the iPhone, and they just kept doing it. They kept building the YouTube app, so we actually didn't control the YouTube experience on the iPhone, and over time, it had just fallen out of date. Apple developers couldn't keep …”

“We said, okay, consistency matters more than comprehensiveness, and we had our sort of 10 principles of YouTube, and this was one of them, I think it was number two, and we made our decision. We're not going to link out”

“13 weeks is An awkward planning timeframe. It's not long enough that you can really make long-term bets. It's just too short for that, but it's too long for making commitments.”

“At the time YouTube accounted for something like 20% of the world's bandwidth. That's at least what the ice piece reported to us.”

“I mean, joining YouTube at that time, every email I got from everybody, including my parents and phone was, why are you doing this? This is a dead-end product in the dead-end space, even people very close to the industry.”

“When I joined YouTube, every press article was, what a big mistake, and every meeting I had with, Patrick was the CFO at the time, and he had just joined Google, every meeting we had was, should we keep this property, or should we get rid of it?”

“So good example of this is that I think that like NFT powered commerce in Web three, NFT powered digital media and various kind of social media platforms. That I knew or believed were gonna happen in 10 years or so, I think are now possible in the next two to …”

“I invested heavily in Snapchat stories when they were big for business. We gained a 100,000 plus fans there, but with the reducing popularity of the platform for business, The audience declined, and it was no longer worth the investment for me over other platf…”

“We licensed a foreground, a background shuffled here where you can play any playlist you want in shuffle mode in the background forever, but you actually can't play on demand in the foreground. So it turns out that Spotify mobile Works exactly where YouTube mo…”

“She sang a cover of Justin's called die in your arms. I saw it on YouTube and I was like, why is Nickelodeon not signing this girl?”

“If you have an amazing YouTube strategy or community strategy, That will bring in lots of passionate folks who want to give your product a try, but it may not actually be the way to get a large enterprise to discover who you are or to learn what you offer.”

“YouTube is the best at You know, doing sustained, consistent payouts with their ref share program, because long form video is, I think, a lot more conducive to that.”

“If you're kind of getting these lottery-type checks, I think it gets much more harder to plan. I think that's a common complaint I've heard about how TikTok's payments compare to YouTube's payments, for instance, which are much more predictable.”

“You know, it's the long form content where the money is as an investor. You know, you're not going to make much unless you're a very highly influential influencer on TikTok. You're not making much at the moment. YouTube, the big YouTube creators, they make mon…”

“One of our very interesting stats I've noticed more recently was, so in the US, more hours are consumed of YouTube on connected TVs than Netflix.”

“Twitter was a podcasting startup. Slack was a game. YouTube was a dating website.”

“We went to find a really known YouTuber and we paid them to do an entire video about us, an entire video about Clark. When we did that, that had literally no effect. That didn't work at all.”

“Instead of paying them to highlight us as the main thing, as the main focus of the video, what they would do is they would build an app. They would build any type of app. And as they were building it, they would use Clerc without mentioning it and without talk…”

“Very rarely is it that your first incarnation of your product has perfect product market fit. That's very rare. You really, you know, if you look at the largest companies today, they were all created for a different reason and they ended up getting product mar…”

“The biggest strategic mistake that I made was I waited six years to go to video. I thought that actually people felt much less comfortable on video. I felt that they would close up more and we didn't do YouTube for six years as a result.”

“I think of when I was stepping down as CEO of Zoom, Keith and Roloff held a lunch for me in the city, in San Francisco. What was the name of that place? And Keith was talking about this YouTube thing. I was just kind of Burnout of like, you know, it was like a…”

“It's crazy how much YouTube leans on him for insights.”

“But I should have, when we started 10 years ago, if I'd just done YouTube, way better. That's a big regret for me.”

“Like YouTube is more engaging than Spotify as measured by the amount of, you know, the ARPU for ads, for example, right?”

“My biggest fail, honestly, is, and this is terrible, is we waited eight years to do YouTube, and that is criminal.”

“It's actually clear to me that Gemini benefits from that. Like whenever they have like a good, like video understanding demo, for example, I'm like, well, I, Somebody has like probably the largest repository of video in the world and can likely train on a lot …”

“YouTube. That's the most under leveraged social platform in the world. Most under leveraged, even though I think it has the highest number of miles.”

“He's such an incredible systems thinker. He just knows how to run an organization, and he obsesses over rituals and basically kind of designs. I think a lot of times, you know, you think about building a product and designing a product, but he also thinks abou…”

“A good example for me, say, would be I was very much a fan of not doing video. We don't do YouTube. No, we are constrained on audio because we do a lot of shows, but they're very, very good. People don't feel as comfortable on video. The constraint of channel …”

“We hired people that manage The YouTube experience for like the biggest creators in the entire world. And we were paying millions of dollars for this organic strategy when it was driving like a handful of leads every single month.”

“Google search is, like, overhyped. The whole demand generation piece of Google is underhyped, and YouTube is a huge part of that. We just started entering YouTube with, like, short-term and long-term videos, and it can become huge. It can beat all discovery ch…”

“With the rest, I believe the current opportunities lie within communities. Building those communities where the users are. Discord, Reddit, YouTube following.”

“We've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on YouTube, he had the most viewed video…”

“And as of the last 45 days, you can watch an incredible short on YouTube that was entirely AI generated where you can watch Star Wars stories that are better than the crappy last three movies that are AI generated. That's utterly disruptive to Netflix.”

“The permanent decline of Hollywood. Employment. It's permanently in decline. It's not there. It's on, it's in decline because fewer movies and TV shows are being made. TikToks and YouTubes are doing it, and it's in permanent decline because every other country…”

“So we believe that Suno has, you know, I'm using this term loosely, but unlimited upside potential. You know, if you look back at the history of media on the internet, and you think about the generational platforms that truly democratized a medium, right? YouT…”

“Open AI, an anthropic, Kind of lied about the books, and they definitely lied about training on YouTube”

“YouTube reviews, because they're long form, and they rank long tail. They'll essentially beep, they're one of the main things that get picked up by the answer engine. So you'll have your website, PR, external sources talking about you, and one of the biggest, …”