Owner spent millions on an organic YouTube strategy that drove few leads
Kyle Norton · 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner · May 30, 2025 · at 33:06
Kyle Norton, CRO at Owner.com, describes the company's early, high-cost investment in organic YouTube media led by co-founder Adam.
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“We hired people that manage The YouTube experience for like the biggest creators in the entire world. And we were paying millions of dollars for this organic strategy when it was driving like a handful of leads every single month.”
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