Owner.com

18 statements across 2 episodes · 8 bullish · 2 bearish · 2 people on the record · first statement Aug 4, 2023 by Ilir Sela · said 62 times in 17 episodes since 2022 · across every show →

Mentions by year

brought up most by Harry Stebbings (27), Jason Lemkin (19), Kyle Norton (7), Josh Browder (6), Max Altman (1)

tap a year for its mentions
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051020222023202420252026episodes it came up in
002.5551020222023202420252026episodesmentions per episode
2026 12 mentions in 5 episodes 2 per episode
2025 42 mentions in 9 episodes 5 per episode
2024 3 mentions in 1 episode
2023 2 mentions in 1 episode
2022 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Owner.com, oldest first

Aug 4, 2023 negative
Opinion
Sela: Horizontal software like Owner.com cannot successfully vertically integrate across restaurant types
“A restaurant that sells a different product and maybe has table service is a very different business than a pizza shop, which is a very different business than a coffee shop. Now, They may all have the similar need of commerce, which is what a company like own…”
Ilir Sela Aug 4, 2023 ▶ 40:22 Ilir Sela: How I Founded Slice Pizza & Became One of Macedonia’s Largest Employers | E1044 · 20VC with Harry Stebbings
May 30, 2025 positive
Disclosure
Mobile-enriched leads drive a 13% to 16% decision-maker connect rate
“But now our call to DMC is like, 13 to 16%.”
Kyle Norton May 30, 2025 ▶ 22:45 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 positive
Assertion Not checkable as stated
Adding transaction volume estimates to sales comp boosted Owner's MRR per deal
“When we changed comp to include EGBV, which means they are going to be more focused on the higher value customers for the business, our estimated MRR on a per deal basis went up pretty significantly.”
Kyle Norton May 30, 2025 ▶ 29:30 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025
Disclosure
Owner.com shifts revenue mix from 70% outbound to 60% inbound
“When I started, we were 90% inbound, and then at some point we were 70% outbound. And then we hired a new head of growth who's done an amazing job, and now we're 60% new inbound”
Kyle Norton May 30, 2025 ▶ 23:17 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 neutral
Disclosure
Owner spent millions on an organic YouTube strategy that drove few leads
“We hired people that manage The YouTube experience for like the biggest creators in the entire world. And we were paying millions of dollars for this organic strategy when it was driving like a handful of leads every single month.”
Kyle Norton May 30, 2025 ▶ 33:06 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 bullish
Assertion Not checkable as stated
Norton: Owner reps are 3-4x more productive than field sales competitors
“And our competitors who run that model, we're anywhere between like three and four times more productive on a per rep basis than most companies.”
Kyle Norton May 30, 2025 ▶ 45:23 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 neutral
Disclosure
Owner does not conduct traditional pipeline or deal reviews
“So we don't do pipeline review. We don't do deal review because you can just see it on a dashboard. It's all programmatic.”
Kyle Norton May 30, 2025 ▶ 39:43 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 bullish
Disclosure
Inbound account executives at Owner close $250,000 in ARR every month
“Our inbound account executives close 250 K ARR every month.”
Kyle Norton May 30, 2025 ▶ 30:09 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 neutral
Disclosure
Owner.com runs a 2:1 BDR-to-AE ratio in outbound sales
“On the outbound side, we have two BDRs for every account executive.”
Kyle Norton May 30, 2025 ▶ 30:25 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 positive
Disclosure
Owner.com gets 95% of SMB leads mobile-enriched via Data Lane
“Now we also use this company called data lane. They're like zoom info for SMB essentially. And through data lane, we get 95% of our leads mobile enriched.”
Kyle Norton May 30, 2025 ▶ 22:08 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 positive
Opinion
Norton: Toast has exceptional GTM execution and customer practices
“I have a lot of respect for Toast. Good product craft. Their GTM execution is really good. They operate in a pretty, like, respectful way, too. Like, we don't find Toast doing shenanigans to their customers.”
Kyle Norton May 30, 2025 ▶ 1:08:21 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025
Disclosure
Owner.com targets four booked demos per AE daily
“We aim to have roughly four demos booked per AE per day with three held.”
Kyle Norton May 30, 2025 ▶ 25:47 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 positive
Disclosure
Owner pays BDRs on closed deals and AEs on successful go-lives
“Our BDRs only get paid on close one business. Alignment. Our account executives only get paid when their customers go live.”
Kyle Norton May 30, 2025 ▶ 28:26 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025
Assertion Supported
Owner requires new SDRs and BDRs in-office five days a week
“All of our new SDR and BDR hires are five days a week in office in Toronto now.”
Kyle Norton May 30, 2025 ▶ 20:10 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025
Disclosure
Owner.com finds more sales hiring success with 2-4 years experience
“We haven't had as much success hiring senior reps, like reps with a whole bunch of experience. We've actually had more success hiring people In like a two to four year experience range.”
Kyle Norton May 30, 2025 ▶ 58:12 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 negative
Disclosure
Owner.com tested Connected TV ads on Amazon Prime without success
“We just tried CTV and didn't have a ton of success with it. Connected TV. So running pre-roll ads on Amazon Prime or the, like, set-top boxes.”
Kyle Norton May 30, 2025 ▶ 35:01 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025 positive
Assertion Supported
Owner's average sales cycle is under one week
“A lot of one call closes, but average sales cycles under a week.”
Kyle Norton May 30, 2025 ▶ 35:41 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
May 30, 2025
Assertion Not checkable as stated
Owner's in-person sales reps broke company records for EMRR sourced
“The two new ones broke the record for first month, the newest BDR in person broke the record for first month, and then the SDRs that are at month two and three both broke the previous records. This is the purely in-person team.”
Kyle Norton May 30, 2025 ▶ 20:28 20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
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