Guillaume Moubeche
Founder & CEO, lempire. On 3 shows, 5 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestorauthor@GuillaumeMbh ↗LinkedIn ↗guillaumemoubeche.com ↗
Guillaume Moubeche is the founder and CEO of lempire, a software company that includes the sales automation platform lemlist. He bootstrapped the business to tens of millions of dollars in annual recurring revenue without outside venture capital.
3shows
5appearances
100statements
8resolved
6supported
1contradicted
75%fully supported
19said about them ↓ Everything Guillaume Moubeche said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Moubeche: I don't trust OpenAI CEO Sam Altman for a second
“Because this guy is like, so like, I don't trust him like a second. He's been changing his mind. Like so many times”
Moubeche: Non-paying design partners do not validate software products
“I think you shouldn't call someone design partner if they don't spend anything, you know, like it's not a design partner. It's like it's your grandmother being nice with you and telling you that you are like the most handsome person in the world, you know, lik…”
Moubeche: Tying bonuses to lead volume harms overall lead quality
“Because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell…”
Moubeche: Red ocean markets prove product-market fit; just execute better
“If we have competitors, it means that there is always a product market fit. These guys are making shit tons of money. So all you have to do Is to be better.”
Moubeche: Crowded markets indicate existing product-market fit
“But later on, I realized once a market is crowded, it means the product market fit already exists.”
Guillaume Moubeche: Lempire will hit $29M ARR and $10M EBITDA
“We're, we've been, like, fully bootstrapped. So we will end up the year close to, like, twenty nine million in ARR with ten million in EBDA.”
Moubeche cashed out $30M in secondary liquidity from Lempire
“We, I mean, with Lempire, I also cashed out thirty million dollars, so made money along the way, et cetera.”
Moubeche: Sales is the most important skill for a founder
“But actually sales is the most important skills. You need to learn as a founder because everything is about sales. It's about sales when you want to hire like a top talent. It's about sales whenever you need to make your first dollars and understand like what …”
Moubeche: Non-paying customers indicate a core issue regardless of product readiness
“I think the biggest mistake is not trying to sell. And if someone is not paying, whether your product is ready or not, if they're not paying, it means that something is wrong.”
Moubeche: Founders Should Call Users Directly to Fix Low Activation
“The best way for me, it's like pick up your phone, like just call people. And if they don't answer call again and again, until you get to a point and it's fine, you know, like it's your right.”
Moubeche: SaaS founders should increase prices at least once a year
“As your product evolves and as you're bringing more value, your price should increase. And this is a rule that you should have. And I think like our growth has been has been driven also by price increase at some point. And it's quite helpful. So don't hide beh…”
Moubeche: SaaS churn is driven by unused licenses, not high prices
“I think a lot of people are suffering in this market, not so much because their price is too high. And a lot of people are saying that, but I don't think it's the case. I just believe it's that people are realizing that if they're not using a tool, they should…”
Moubeche: Rapid hiring often slows startup growth by diluting talent density
“I don't think that hiring more Is always the answer to growing faster. And actually I think sometimes it's the opposite. I've seen too many times, you know, like you hire too quickly, you hire the wrong people. You can't keep like a high level, you know, like …”
Moubeche: Hiring scorecards are bullshit; founders should rely on intuition
“Everyone, you know, wants like scorecard and try to make it as an engineer, like, okay, how many points do they have for this skill, et cetera. This is bullshit. Like, Hiring, you know, it's like you should, you know, like it's the same, you know, at school we…”
Moubeche: High salaries make firing underperforming hires easier for founders
“Whenever, you know, you have someone with A really good package that you are paying extremely well. The reason it's helpful is because if they don't deliver, it's super easy for you to let them go fast and find someone who could.”
Moubeche: Never hire skilled candidates you cannot see working with for 10 years
“One thing that I think would have helped me is like after an interview, asking myself, do I see myself working for 10 years with that person? Like, do I like their energy or like this kind of things? I think it's super important. And sometimes it's not even th…”
Moubeche: External advice cannot replace founders making their own mistakes
“I think it's difficult, you know, like to predict because you know, it's like your mistakes are like a light that only lights your own past. I don't know if this is the quote, but you know what I mean? You know, it's like your learnings are your own. So someti…”
Moubeche is handing lempire CEO role to an internal executive
“Because I hired someone who's like extremely talented and skilled at that role for 18 months now, I feel like this is a time for him to have that role because he's definitely better than me.”
Moubeche: Lempire reaches 10M LinkedIn users quarterly organically
“Right now, like, just to give you an example, we reach about like, ten million people every quarter on LinkedIn without spending a single dollar on ads, just through like our networks. And that's like That's like millions of dollars in revenue every year.”
Moubeche: Claiming lack of time for fitness is a discipline problem
“It's not about time. You know, it's about like the discipline it's about like self-love because you know, like there is a definition of discipline that says it's the purest form of self-love.”
Moubeche: Disciplined founders will dominate because competitors have weak minds
“The ones who train their muscles for discipline, Are the one we're gonna really like crush the game because we're definitely like, I don't like too much talking about like weak and strong, et cetera, but I definitely feel that there are so many weak minds out …”
Moubeche: Aligning teams on quarterly MRR beats lead-based bonuses
“I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified leads. I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell …”
Moubeche: The best salespeople are introverted women
“When you look at, you know, like all the studies, you see that best salespeople are introvert. Best salespeople are usually women.”
Moubeche: Lemlist sees -5% to -6% net MRR churn on 5-to-50 rep teams
“Sales team that are with more than sales people, more than five sales people, so from five to, let's say, 30 or 50, that's kind of our sweet spot, and those people are not churning. Like, we have negative net MR churn, so something around, like, minus five Min…”
The other half of the tape: Guillaume Moubeche's own voice is left out of every number here. Other people bring the name up 17 times in 5 episodes across the shows. 2 statements on the record name them. every mention, with the transcript →
Who brings them up most Nathan Latka 11Vidya Santhanam 4David Chevalier 2
Statements about Guillaume Moubeche, by other people (2)
Every mention by year
tap a year for its mentions
Top Founders 17
2026 2 mentions in 1 episode
2025 3 mentions in 1 episode
2022 4 mentions in 1 episode
2021 8 mentions in 2 episodes 4 per episode
One line per show, most statements first. The link opens Guillaume's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | Founder & CEO, lempire | 1 | 46 | 75% 3/4 | full record on 20VC → |
| TOP FOUNDERSLEDGER | Founder & CEO, lempire | 3 | 43 | 75% 3/4 | full record on Top Founders → |
 STARTER STORYLEDGER | Founder & CEO, lempire | 1 | 11 | — | full record on Starter Story → |