Eric Siu
Founder & CEO, Single Grain. On 2 shows, 2 appearances, plus 1 compilation re-air not counted. The Shows tab opens the full record on each.
founderexecutivehostauthorinvestor@ericosiu ↗LinkedIn ↗singlegrain.com ↗
Eric Siu turned failing digital marketing agency Single Grain into a high-growth firm serving major tech clients such as Amazon, Uber, and Salesforce. He is the author of Leveling Up: How to Master the Game of Life and co-hosts the Marketing School podcast with Neil Patel alongside his own show, Leveling Up.
2shows
2appearances
36statements
2resolved
1supported
1contradicted
50%fully supported
3said about them ↓ Everything Eric Siu said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Siu: Friend's performance agency generates $30M profit on $80M revenue
“So one of my friends, his pay for performance agency does eighty million dollars a year, thirty million in profit, and they have like 30 employees.”
Siu: Skilled marketers should charge on performance instead of retainers
“And my whole thing is, as a marketer, if you're a good marketer, you would charge on performance, right? But most people aren't willing to take the risk.”
Siu: AI co-pilots make software developers 4x to 8x more effective
“With AI co-pilots and everything, like developers are becoming four to eight, eight X more effective.”
Siu: The same SEO playbook works across SaaS, affiliate, and any business model
“It's the same playbook, it doesn't matter if it's for affiliate, it doesn't matter if it's for SaaS, it doesn't matter what type of business you have”
Siu: Marketers still spend hundreds of thousands monthly on SEO backlinks
“When it comes to links, people are like, oh, SEO's dead, links don't work anymore. I'm telling you, I have a lot of friends, they, they're spending like a couple 100,000 dollars a month on links because it works.”
Siu: LinkedIn throttles frequent personal posts, but not company pages
“On LinkedIn they will throttle you if you're posting many times on your personal page, but they don't throttle you on your company page”
Siu: Major crypto exchanges are actively seeking performance marketing deals
“Finance depends on like, you know, I think there are a lot of crypto companies reaching out to us right now. A lot of the biggest exchanges, they all want to do pay for performance and, you know, there's money in crypto.”
Siu: Voice AI agents will eventually close SaaS deals autonomously
“It'll probably get to a point where eventually it can just close the customer too, especially if it's SaaS or help a customer or try to set up phone calls to move over to your AEs.”
Siu: Value-based pricing captures 4x to 8x more revenue than cost-savings
“You can either try to save a company money and take a percentage there, or you can just go straight for the value and you'll capture like four to eight times more.”
Siu: Solana micro-incentives boosted internal tool engagement by 77%
“That increased our engagement on a lot of these tools by like, I think it was like 77%.”
Siu: Top agencies sold for 15x to 20x EBITDA prior to 2022
“Pre twenty-twenty-two, you're at five million EBITDA, you can sell for 15 to 20, if, like, your agency's really good 15 to 20 X.
And so, that's like a hundred million dollar business, if you wanted to sell.”
Siu: Earning $5M to $20M in agency profit equals an annual exit
“If your agency's doing, you know, five, 10, twenty million dollars in profit a year, that's an exit for you every single year.”
Siu: Agencies have a 1-2 year window to exploit programmatic SEO
“I think we're going to see more agencies doing programmatic SEO too.
Cause like, you know, you had this one to two year window where you can do it, and I think search just changes.”
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Siu: SaaS comparison and alternative keywords are low-competition and high-converting
“If you start going for these alternative keywords, use case, pricing, you'll actually see G-two does a good example of this. If you look at G-two's rankings, they've occupied all this. There's G-two finances online, all these comparison websites, but you can d…”
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Siu acquired the remaining ownership of Single Grain for two dollars
“We worked out a deal where at the end of the day, out of pocket, out of my own pocket, I paid two dollars for the company.”
Siu: Spiralize operates as a pay-for-performance CRO agency taking revenue cuts
“You know, there's actually a pay for performance CRO agency based in Atlanta. I think they're, I forgot their name. I would, oh, spiralize. That's their name. And let's say your conversion, your e-com conversion rates one percent right now. I'm like, okay, wel…”
Siu: Personal longevity practitioner billed $5,000, including a $2,800 supplement
“So, like, the last invoice I got was, like, 5000 dollars, and, like, one of the supplements alone was, like, 2800.”
Siu's survival website spends $40k monthly to drive 20M visits
“This, in terms of our monthly expenses on this site that drives the twenty million visits a month, we're spending about 40,000 dollars a month, and the team looks like it's basically a, I think it's gonna, there's gonna be a breakdown in a second, but it's bas…”
Siu: HubSpot hires dedicated staff specifically to refresh existing content
“HubSpot, because we just talked about them, they spend a lot of money hiring people that are just specifically refreshing their content.”
The other half of the tape: Eric Siu's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 2Neil Patel 1
Every mention by year
tap a year for its mentions
Top Founders 3
2023 1 mention in 1 episode
2016 2 mentions in 1 episode
One line per show, most statements first. The link opens Eric's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTUP IDEASLEDGER | Founder & CEO, Single Grain | 1 | 13 | 50% 1/2 | full record on the Startup Ideas Podcast → |
| TOP FOUNDERSLEDGER | Founder & CEO, Single Grain | 1 +1 | 23 | — | full record on Top Founders → |