Siu: Marketing School podcast receives 2M monthly downloads, targeting 5M
Eric Siu · SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More! · May 12, 2023 · at 5:17
This episode carries Eric Siu's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Eric Siu, co-host of the Marketing School podcast with Neil Patel, discloses podcast download metrics at SaaS Open.
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“Just for some context, on the Marketing School pod, we're about two million downloads a month right now but we want to get that to five million views a month, and we think this is going to be a big piece of it”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eric Siu
Siu: The same SEO playbook works across SaaS, affiliate, and any business model
“It's the same playbook, it doesn't matter if it's for affiliate, it doesn't matter if it's for SaaS, it doesn't matter what type of business you have”
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“When it comes to links, people are like, oh, SEO's dead, links don't work anymore. I'm telling you, I have a lot of friends, they, they're spending like a couple 100,000 dollars a month on links because it works.”
Siu: LinkedIn throttles frequent personal posts, but not company pages
“On LinkedIn they will throttle you if you're posting many times on your personal page, but they don't throttle you on your company page”
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Siu: SaaS comparison and alternative keywords are low-competition and high-converting
“If you start going for these alternative keywords, use case, pricing, you'll actually see G-two does a good example of this. If you look at G-two's rankings, they've occupied all this. There's G-two finances online, all these comparison websites, but you can d…”