Disclosure certainty 4/5 debate potential 1/5

Siu's survival website spends $40k monthly to drive 20M visits

Eric Siu · SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More! · May 12, 2023 · at 3:01

This episode carries Eric Siu's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Eric Siu breaks down the operational costs and publishing cadence of a survival website he co-owns during a presentation on SEO strategies at SaaS Open.

0:00 / 0:18exact quote · 18.2s
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“This, in terms of our monthly expenses on this site that drives the twenty million visits a month, we're spending about 40,000 dollars a month, and the team looks like it's basically a, I think it's gonna, there's gonna be a breakdown in a second, but it's basically 11 articles a week that we do.”

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Assertion Not checkable as stated
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Disclosure
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