Eric Huddleston
CEO, Aprimo. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executivefounderoperatorLinkedIn ↗aprimo.com ↗
Erik Huddleston is an enterprise SaaS executive who served as CEO of PR analytics platform TrendKite, leading it through a $225 million acquisition by Cision. He later served as President of Cision before becoming CEO of digital asset management platform Aprimo.
1shows
1appearances
12statements
1resolved
0supported
0contradicted
0%fully supported
Everything Eric Huddleston said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Huddleston: When founders should accept an investor-mandated external CEO
“They really need to look at a trade off of the enterprise value that they can create over what timeframe. And you know, if they're confident that, you know, they can kind of eke it out with less capital and have a fantastic outcome in a timeframe that, that wo…”
Huddleston: Payback period must be tracked on revenue and cash bases
“And I actually look at payback period, both on a revenue basis and a cash basis which are, you know, if you have,
You know, any kind of payment term variance can be very different.”
Huddleston: TrendKite routes better leads and resources to top-closing reps
“So we actually do something that I call dynamic CAC allocation. So we'll actually buy us more support resources to our most efficient closers and then we'll also build kind of a portfolio, an account portfolio that has a different mix of You know, high value, …”
Huddleston: TrendKite should achieve triple-digit revenue growth through 2018
“We should, and we should be able to in 2018, and then the law of gravity will kind of take effect.”
Huddleston: Nike Uses TrendKite for Regional Brand Image Impact Analytics
“Nike leverages us to understand the impact of their image across, you know, geographies, you know, because it's, it varies radically based on, you know, what sports are hot in those countries, you know, who the endorsers are there, the, You know, the footwear …”
Huddleston: TrendKite charges five to low six figures annually
“You know, it's actually pretty, you know, it's pretty, pretty transactional for in the grand scheme of things. So, you know, five figures to low six figures.”
Huddleston: TrendKite targets an eight-month CAC payback on gross profit
“Eight months on a gross profit basis.”
Huddleston: TrendKite has raised about $37 million to date
“We've raised about thirty seven million.”
Huddleston: TrendKite has scaled past 200 employees from seven in 2014
“We've got over 200 employees now which is up a lot from seven in 2014.”
Huddleston: TrendKite employs approximately 75 quota-carrying sales reps
“We've got probably 75 you know, quota carrying reps.”
Huddleston: TrendKite only figured out account expansion in the past year
“We really started to figure out expansion, you know, literally in the last 12 months.”
One line per show, most statements first. The link opens Eric's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO, Aprimo | 1 | 12 | 0% 0/1 | full record on Top Founders → |