Eli Rubel
Founder & CEO, Profit Labs. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Eli Rubel is the founder and CEO of Profit Labs and previously founded Matter Made and NoBoringDesign. He advises SaaS companies on growth, demand efficiency, and customer acquisition.
1shows
1appearances
14statements
1resolved
1supported
0contradicted
100%fully supported
Everything Eli Rubel said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
Rubel scaled an acquired e-commerce business from $20K to $300K MRR
“So I bought it. They were doing like 20 K a month. I got it up to, I think it was like 250 K, 300 K a month in Rev.”
Rubel bought an e-commerce business to extend his QSBS tax exemption
“Buying this business allowed me to extend my QSBS exemption from Glider. So I ended up like the money that I get on that position was really just in the tax savings from rolling the proceeds.”
MatterMade charged a massive $45K monthly retainer for all 2021 clients
“No, no, we were 45 K a month all of last year across all of our clients.”
MatterMade generated $6.1 million in top-line revenue during 2021
“I mean, we did we did 6.1 top line last year”
MatterMade downsized from 37 employees in 2022 amid a revenue decline
“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
Rubel spun off MatterMade's design team into a $2,500 monthly subscription
“But I was like, you know what, let me spin off our design team and have it be Start at 2500 a month, get design exactly when you need it, not be held up waiting for the product designer to ship your, you know, marketing assets, that sort of thing, or brand ass…”
MatterMade helped Loom scale demand post-Series A through high-intent channels
“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this …”
Eli Rubel sold his first SaaS startup Glider for $3 million
“I founded a SaaS company before that.
It was venture backed.
Sold that in 2014.
Acquired.
Glider.com.
We did contract lifecycle management.
I raised like 1.4, 1.7, something like that.
We acquired really early.
sold the company for three million dollars.”
MatterMade generated approximately $900K in revenue during its first year
“First year revenue in Mattermade was probably, it was like nine, 900 K, something like that.”
One line per show, most statements first. The link opens Eli's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder & CEO, Profit Labs | 1 | 14 | 100% 1/1 | full record on Top Founders → |