People, every show

Craig Klein

Founder and CEO, SalesNexus. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthor@craigklein ↗LinkedIn ↗salesnexus.com ↗

Craig Klein founded SalesNexus in 2003 as a bootstrapped CRM and marketing automation software platform for sales teams following a career leading enterprise sales in the energy sector. He is the author of sales guides including Inside-Out Selling and has served as an entrepreneurship mentor at the University of Houston.

1shows
1appearances
15statements
1resolved
0supported
1contradicted
0%fully supported

Everything Craig Klein said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Klein: Salesforce beat SalesNexus by raising 'a shitload more money'
“Well, he raised a shitload more money than me.”
Craig Klein Jun 18, 2019 ▶ 3:15 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Disclosure
Klein: SalesNexus bundles in-house implementation unlike competitors
“One of the things that we do is that's different is we include the implementation service In the in what we provide, we don't farm that out to consultants like most of our competitors.”
Craig Klein Jun 18, 2019 ▶ 5:08 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Contradicted
Klein: Average CRM customer lifetime across the industry is roughly 28 months
“The average customer lifetime in the CRM business is about 28 months, believe it or not.”
Craig Klein Jun 18, 2019 ▶ 8:33 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: SalesNexus has an average customer lifetime of five years
“Ours is five years.”
Craig Klein Jun 18, 2019 ▶ 9:00 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Klein: Onboarding customization is the key ingredient for CRM retention
“We got to get them to customize it, right? That's the, that's our magic ingredient.”
Craig Klein Jun 18, 2019 ▶ 9:51 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Klein: Business owners lack the knowledge needed to manage sales teams
“What I found was that I'm working with all these customers, and there's a lot about managing their sales team that they just don't know, not because they're stupid or anything, it's just they don't know because they're not sales managers, they're business owne…”
Craig Klein Jun 18, 2019 ▶ 15:34 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: Average SalesNexus customer has 3-4 users paying $150-$200 monthly
“Well, our average customer is about three or four users. You know, so they're paying a 152 hundred dollars a month.”
Craig Klein Jun 18, 2019 ▶ 3:29 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: SalesNexus has scaled to approximately 5,000 customers
“Now we're at about 5000.”
Craig Klein Jun 18, 2019 ▶ 4:57 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: SalesNexus generates approximately $3.5 million in annual revenue
“We're doing About three and a half.”
Craig Klein Jun 18, 2019 ▶ 6:09 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: SalesNexus experiences an annual customer churn rate of about 10%
“Cause we, that's about right. About every year it's about 10%.”
Craig Klein Jun 18, 2019 ▶ 9:27 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: SalesNexus customer acquisition cost is around $300
“So it's around 300 bucks.”
Craig Klein Jun 18, 2019 ▶ 11:38 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: One-third of SalesNexus accounts are long-standing single users
“I'd say a third or so of our Businesses single user accounts, you know, they've been with years and years and years.”
Craig Klein Jun 18, 2019 ▶ 7:02 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klein: Adding marketing automation allowed SalesNexus to raise prices
“We added probably five years in our marketing automation capabilities, or at least we began to layer those in. And so that allowed us to increase prices.”
Craig Klein Jun 18, 2019 ▶ 7:37 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Disclosure
SalesNexus spends $10k–$15k monthly on paid online ads
“We're spending around 10 to 15 K.”
Craig Klein Jun 18, 2019 ▶ 10:44 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
TOP FOUNDERS Disclosure
Klein: SalesNexus has a total team size of about 20 people
“Oh, we're about 20 people.”
Craig Klein Jun 18, 2019 ▶ 12:38 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

One line per show, most statements first. The link opens Craig's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Founder and CEO, SalesNexus 1 15 0% 0/1 full record on Top Founders →
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