Klein: Adding marketing automation allowed SalesNexus to raise prices
Craig Klein · 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR · Jun 18, 2019 · at 7:37
Craig Klein, founder of SalesNexus, explains the product changes that enabled the company to raise software pricing over time.
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“We added probably five years in our marketing automation capabilities, or at least we began to layer those in. And so that allowed us to increase prices.”
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