Klein: Business owners lack the knowledge needed to manage sales teams
Craig Klein · 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR · Jun 18, 2019 · at 15:34
Craig Klein, founder of CRM platform SalesNexus, explains why he authored a sales management book for small business owners.
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“What I found was that I'm working with all these customers, and there's a lot about managing their sales team that they just don't know, not because they're stupid or anything, it's just they don't know because they're not sales managers, they're business owners, you know.”
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