Craig Klein, founder of SalesNexus CRM, shares the company's estimated customer acquisition cost (CAC).
0:00 / 0:01exact quote · 1.8s
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“So it's around 300 bucks.”
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More from Craig Klein
Opinion
Klein: Salesforce beat SalesNexus by raising 'a shitload more money'
“Well, he raised a shitload more money than me.”
Craig KleinJun 18, 2019▶ 3:151424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
“One of the things that we do is that's different is we include the implementation service In the in what we provide, we don't farm that out to consultants like most of our competitors.”
Craig KleinJun 18, 2019▶ 5:081424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
AssertionContradicted
Klein: Average CRM customer lifetime across the industry is roughly 28 months
“The average customer lifetime in the CRM business is about 28 months, believe it or not.”
Craig KleinJun 18, 2019▶ 8:331424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
AssertionNot checkable as stated
Klein: SalesNexus has an average customer lifetime of five years
“Ours is five years.”
Craig KleinJun 18, 2019▶ 9:001424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Insight
Klein: Onboarding customization is the key ingredient for CRM retention
“We got to get them to customize it, right? That's the, that's our magic ingredient.”
Craig KleinJun 18, 2019▶ 9:511424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
Insight
Klein: Business owners lack the knowledge needed to manage sales teams
“What I found was that I'm working with all these customers, and there's a lot about managing their sales team that they just don't know, not because they're stupid or anything, it's just they don't know because they're not sales managers, they're business owne…”
Craig KleinJun 18, 2019▶ 15:341424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR
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