Chris Mann
On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveoperator
2shows
2appearances
31statements
4resolved
3supported
0contradicted
75%fully supported
10said about them ↓ Everything Chris Mann said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Growing slower enables a business to find its market, not buy it
“If you can grow slower, you can really find your market and not buy your market.”
Guayakí raised early capital without promising investors an exit strategy
“When we raise money, we raised it with no exit strategy. And typically that's the first question investor has is, well, how am I going to get my money back? And we would say, we're not sure we're not ruling out selling, but it's not something we're focused on.”
Pepsi's yerba mate brand is struggling due to premature consumer awareness
“One of our competitors is owned by Pepsi and they're on the Pepsi trucks and they have unlimited distribution, but it's not really working. And I think it's because it's just premature. You know, the market's not ready. There's not enough customers that know a…”
Raising smaller funding increments helps recruit patient, mission-driven investors
“At those smaller numbers, you can really find people that are really believe in the mission and vision and will stay with you long term.”
Guayakí created local marketing 'thunderstorms' instead of a national 'gentle rain'
“We also had this insight that, and I think Pierre actually came up with this, was that we could either be a gentle rain, meaning that we can spend a little bit of money in market nationally, or we can create thunderstorms. And the idea was like, let's focus re…”
Premature scaling would have prevented Guayakí from developing core canned products
“How do we grown fast out of the gate? We wouldn't have figured out the bottle or the can. We wouldn't have had those products. We probably would be owned by someone already because it seems like the faster you grow, the faster you kind of hit that plateau.”
Major beverage distribution could have tripled Guayakí's size but risked brand dilution
“And had we done that, we probably would be two or three times bigger than we are now, but we also might be that size and getting canceled, you know, or we might be not involved.”
Guayakí raised $30 million in 2019 solely to fund direct distribution
“So, 2019, end of 18, end of 19, I think we raised about thirty million, and most all of that went to, all of that went to distribution. That was purely a hundred percent distribution.”
Guayakí reached $100 million in revenue without Costco, Walmart, or Amazon
“We got to a hundred million without Costco, Walmart, Amazon, any of those big retailers that are usually a big part of it.”
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Guayakí tea bags became the second best-selling tea in natural foods
“I think in the natural foods industry at one point, our bags were the number two selling tea and the loose was like number six.”
Guayakí remained unprofitable but close to break-even from 2004 to 2011
“From like probably 2004 to 2011, we weren't profitable, but we were always close, you know?”
Guayakí avoided 2003 layoffs by instituting company-wide pay cuts
“We actually did not lay anyone off through that experience, and I bring it up only because it was a big decision, and it was kind of formative to how we grew. We decided that everyone would take a pay cut rather than lay people off, and so the Samiyas, we took…”
Venture funds linked to Ben & Jerry's founders invested $300,000 in Guayakí
“And it turned out when they sold to Unilever, they created two small venture fund, two, five million dollar funds, one run by Pierre Ferrari called hot fudge and one run by Chuck Lacey called Bardrock. And so they were both our first bigger investor, bigger me…”
Guayakí pitched a distributor immediately after BodyArmor presented with Kobe Bryant
“One time our LA distributor, I wasn't doing the presentation, but the person on our team that did it,
They had to follow body armor and body armor brought in their new investor, Kobe Bryant.”
BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017
“You know, like, 151% of revenue plan you know revenue was three times, new revenue, new ARR was three times that of what it was over first quarter.”
BrightFunnel Reached a $93,000 Average Selling Price in Q2 2017
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
Concur Has 150 Marketers Globally Using BrightFunnel
“Concur as a customer of ours, they have a 150 marketers that touch and use the product across the globe.”
BrightFunnel Enforces a $30,000 Minimum Annual Contract Size
“So we no longer take a deal for less than 30 K when the company started annual subscription, 30 K”
BrightFunnel Maintains a $59 Average Cost Per Lead Across All Programs
“CPL has been, cost per lead has been roughly 59 dollars across all of the programs.”
BrightFunnel Converted Roughly 30% of Its Active Sales Pipeline Last Quarter
“We convert about 30% of our pipeline. Last quarter.”
The other half of the tape: Chris Mann's own voice is left out of every number here. Other people bring the name up 9 times in 3 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Nathan Latka 9
Statements about Chris Mann, by other people (1)
Guayakí co-founders funded the business with nine maxed-out personal credit cards
“I mean, I think we had nine personal credit cards maxed Chris and my brother, Steven and myself, we got every, you remember that time that was that time. In the mid nineties, they just started sending everyone credit card offers. So we just like said yes to th…”
Every mention by year
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Top Founders 9
One line per show, most statements first. The link opens Chris's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | 1 | 16 | 100% 1/1 | full record on Top Founders → | |
 HOW I BUILT THISLEDGER | 1 | 15 | 67% 2/3 | full record on How I Built This → |