C. Lee Smith

Everything C. Lee Smith said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Disclosure

SalesFuel still grandfathers 15-year-old clients at their original pricing

“Typically how we do is like, we have somebody who was a client of ours, 15 years ago, and we have several of them. They're still paying the same rate that they were paying 15 years ago.”

C. Lee Smith Sep 24, 2017 ▶ 15:37 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Insight

Smith: Effective sales closers are rarely bad at customer discovery

“It's rare that you have somebody that's a good closer that, that, that really is not very good in the discovery process. That's really where you get all your leverage in the discovery process.”

C. Lee Smith Sep 24, 2017 ▶ 3:10 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Insight

Why SalesFuel avoids per-seat pricing for its SaaS product

“Our pricing model is a subscription base and it's based on the size of the sales team. And what we don't do is we don't do a per seat license because then we don't want people to cherry pick and say, okay, I want this sales person, but not that sales person. W…”

C. Lee Smith Sep 24, 2017 ▶ 6:51 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Assertion Not checkable as stated

SalesFuel maintains an exceptional 98 percent annual client logo retention rate

“Our retention rate year over year is 98, is above 98%. That's, that is client retention.”

C. Lee Smith Sep 24, 2017 ▶ 14:38 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Disclosure

SalesFuel generated between $6M and $10M in 2016 revenue

“Let's say it's between six and 10.”

C. Lee Smith Sep 24, 2017 ▶ 5:11 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Assertion Not checkable as stated

Smith: SalesFuel has 1,500 paying customers

“1500.”

C. Lee Smith Sep 24, 2017 ▶ 8:22 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Disclosure

Smith sent artisan ice cream on dry ice to win a deal

“I actually sent a bunch of ice cream packed in dry ice just to get a return phone call or like that. So I got the return phone call, which was a thank you, which led into a sales discussion. And that's probably the weirdest thing I've done lately to get a sale…”

C. Lee Smith Sep 24, 2017 ▶ 10:03 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Disclosure

SalesFuel reached $6M to $10M in revenue without outside capital

“Still bootstrapped a hundred percent.”

C. Lee Smith Sep 24, 2017 ▶ 12:28 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

TOP FOUNDERS Disclosure

Smith: SalesFuel spends over $250k yearly on research and content marketing

“Probably see for just those three things, I would say in excess of a quarter of a million dollars a year.”

C. Lee Smith Sep 24, 2017 ▶ 17:19 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

The other half of the tape: C. Lee Smith's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

One line per show, most statements first. The link opens C.'s full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder and CEO, SalesFuel	1	9	—	full record on Top Founders →