Disclosure certainty 5/5 debate potential 1/5

SalesFuel reached $6M to $10M in revenue without outside capital

C. Lee Smith · 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How? · Sep 24, 2017 · at 12:28

C. Lee Smith, founder and CEO of SalesFuel, discusses the company's funding history with host Nathan Latka.

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“Still bootstrapped a hundred percent.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from C. Lee Smith

Disclosure
SalesFuel still grandfathers 15-year-old clients at their original pricing
“Typically how we do is like, we have somebody who was a client of ours, 15 years ago, and we have several of them. They're still paying the same rate that they were paying 15 years ago.”
C. Lee Smith Sep 24, 2017 ▶ 15:37 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Smith: Effective sales closers are rarely bad at customer discovery
“It's rare that you have somebody that's a good closer that, that, that really is not very good in the discovery process. That's really where you get all your leverage in the discovery process.”
C. Lee Smith Sep 24, 2017 ▶ 3:10 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Why SalesFuel avoids per-seat pricing for its SaaS product
“Our pricing model is a subscription base and it's based on the size of the sales team. And what we don't do is we don't do a per seat license because then we don't want people to cherry pick and say, okay, I want this sales person, but not that sales person. W…”
C. Lee Smith Sep 24, 2017 ▶ 6:51 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Assertion Not checkable as stated
SalesFuel maintains an exceptional 98 percent annual client logo retention rate
“Our retention rate year over year is 98, is above 98%. That's, that is client retention.”
C. Lee Smith Sep 24, 2017 ▶ 14:38 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
SalesFuel generated between $6M and $10M in 2016 revenue
“Let's say it's between six and 10.”
C. Lee Smith Sep 24, 2017 ▶ 5:11 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Assertion Not checkable as stated
Smith: SalesFuel has 1,500 paying customers
“1500.”
C. Lee Smith Sep 24, 2017 ▶ 8:22 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
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