C. Lee Smith discloses SalesFuel's active paying customer base during an interview with Nathan Latka.
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“1500.”
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More from C. Lee Smith
Disclosure
SalesFuel still grandfathers 15-year-old clients at their original pricing
“Typically how we do is like, we have somebody who was a client of ours, 15 years ago, and we have several of them. They're still paying the same rate that they were paying 15 years ago.”
C. Lee SmithSep 24, 2017▶ 15:37792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Smith: Effective sales closers are rarely bad at customer discovery
“It's rare that you have somebody that's a good closer that, that, that really is not very good in the discovery process. That's really where you get all your leverage in the discovery process.”
C. Lee SmithSep 24, 2017▶ 3:10792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Why SalesFuel avoids per-seat pricing for its SaaS product
“Our pricing model is a subscription base and it's based on the size of the sales team. And what we don't do is we don't do a per seat license because then we don't want people to cherry pick and say, okay, I want this sales person, but not that sales person. W…”
C. Lee SmithSep 24, 2017▶ 6:51792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
AssertionNot checkable as stated
SalesFuel maintains an exceptional 98 percent annual client logo retention rate
“Our retention rate year over year is 98, is above 98%.
That's, that is client retention.”
C. Lee SmithSep 24, 2017▶ 14:38792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
SalesFuel generated between $6M and $10M in 2016 revenue
“Let's say it's between six and 10.”
C. Lee SmithSep 24, 2017▶ 5:11792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
Smith sent artisan ice cream on dry ice to win a deal
“I actually sent a bunch of ice cream packed in dry ice just to get a return phone call or like that. So I got the return phone call, which was a thank you, which led into a sales discussion. And that's probably the weirdest thing I've done lately to get a sale…”
C. Lee SmithSep 24, 2017▶ 10:03792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
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