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C. Lee Smith

Founder and CEO, SalesFuel · 1 appearance on the record.

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founderexecutiveauthorhost@cleesmith ↗LinkedIn ↗cleesmith.com ↗

He founded SalesFuel, a sales intelligence and enablement firm behind platforms such as AdMall, TeamTrait, and SalesCred. A Certified Professional Behavioral Analyst, he authored SalesCred and Hire Smarter, Sell More!, and co-hosts the Manage Smarter podcast.

9statements → 2claims → 0claims resolved → 4.11/5average certainty → 1.56/5average debate potential → 2said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how C. argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of C. Lee Smith on measured tape to publish a rate. This says nothing about how they speak.

Everything C. Lee Smith said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
SalesFuel still grandfathers 15-year-old clients at their original pricing
“Typically how we do is like, we have somebody who was a client of ours, 15 years ago, and we have several of them. They're still paying the same rate that they were paying 15 years ago.”
C. Lee Smith Sep 24, 2017 ▶ 15:37 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Smith: Effective sales closers are rarely bad at customer discovery
“It's rare that you have somebody that's a good closer that, that, that really is not very good in the discovery process. That's really where you get all your leverage in the discovery process.”
C. Lee Smith Sep 24, 2017 ▶ 3:10 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Insight
Why SalesFuel avoids per-seat pricing for its SaaS product
“Our pricing model is a subscription base and it's based on the size of the sales team. And what we don't do is we don't do a per seat license because then we don't want people to cherry pick and say, okay, I want this sales person, but not that sales person. W…”
C. Lee Smith Sep 24, 2017 ▶ 6:51 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Assertion Not checkable as stated
SalesFuel maintains an exceptional 98 percent annual client logo retention rate
“Our retention rate year over year is 98, is above 98%. That's, that is client retention.”
C. Lee Smith Sep 24, 2017 ▶ 14:38 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
SalesFuel generated between $6M and $10M in 2016 revenue
“Let's say it's between six and 10.”
C. Lee Smith Sep 24, 2017 ▶ 5:11 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Assertion Not checkable as stated
Smith: SalesFuel has 1,500 paying customers
“1500.”
C. Lee Smith Sep 24, 2017 ▶ 8:22 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
Smith sent artisan ice cream on dry ice to win a deal
“I actually sent a bunch of ice cream packed in dry ice just to get a return phone call or like that. So I got the return phone call, which was a thank you, which led into a sales discussion. And that's probably the weirdest thing I've done lately to get a sale…”
C. Lee Smith Sep 24, 2017 ▶ 10:03 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
SalesFuel reached $6M to $10M in revenue without outside capital
“Still bootstrapped a hundred percent.”
C. Lee Smith Sep 24, 2017 ▶ 12:28 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?
Disclosure
Smith: SalesFuel spends over $250k yearly on research and content marketing
“Probably see for just those three things, I would say in excess of a quarter of a million dollars a year.”
C. Lee Smith Sep 24, 2017 ▶ 17:19 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How?

The other half of the tape: C. Lee Smith's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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2017 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How? Sep 24, 2017 12m
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