Smith sent artisan ice cream on dry ice to win a deal
C. Lee Smith · 792: SaaS: $7m ARR Founder Used Ice Cream To Get Customers, How? · Sep 24, 2017 · at 10:03
C. Lee Smith, founder of SalesFuel, describes an unconventional outbound sales tactic where he sent Columbus artisan ice cream to a Utah prospect who could not receive alcohol gifts.
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“I actually sent a bunch of ice cream packed in dry ice just to get a return phone call or like that. So I got the return phone call, which was a thank you, which led into a sales discussion. And that's probably the weirdest thing I've done lately to get a sale.”
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