Brian Casel

Everything Brian Casel said on any show that made the record, most notable first. Each card names its show and opens the statement there.

ACQUISITION STORIES Insight

Casel: Acquirers prefer under-optimized businesses because perfection limits growth upside

“Just show your business work like warts and all, like all, like it's okay if there are gaps, it's okay if things are not on, you know, under optimized because that's the opportunity that a buyer is looking for. You know, they're looking, if you're a buyer, you…”

Brian Casel Mar 28, 2022 ▶ 10:41 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Insight

Casel: Experienced buyers sometimes drag out timelines to grind sellers down

“On the one hand, somebody who's more experienced, who's done more, more acquisitions in the past, they know the mechanics, they know the process. There's, you know they're going to ask for certain things and then they're going to do due diligence. Then we get …”

Brian Casel Mar 28, 2022 ▶ 15:05 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Insight

Casel: Marketplace listing pages need high-level teaser prospectuses to close deals

“You can't expect just the listing page or just the asking price or just the name or something to be enough for a buyer to submit an offer. They're going to need to First of all, they're probably looking at many other businesses. Second of all but like you don'…”

Brian Casel Mar 28, 2022 ▶ 19:30 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Disclosure

Casel divested five businesses in six months to focus on ZipMessage

“I did sell or let go of five you can call them businesses. Some of them are just really tiny projects, but some of them are, were actual businesses of mine. I let go of five of those over the last six months. And so right now I'm focusing on a business that I …”

Brian Casel Mar 28, 2022 ▶ 1:11 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Assertion Not checkable as stated

Casel: Deal timelines on MicroAcquire ranged from five days to three months

“Like one of them took three months to, from offer to close. Another one took five days from offer to close, you know, like literally, like, yeah”

Brian Casel Mar 28, 2022 ▶ 13:55 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Insight

Casel: Preparing due diligence materials pre-listing drastically reduces in-deal workload

“A lot of the due diligence work, like getting my books in order, getting, you know, just getting the things that I know that they're probably going to ask for doing a lot of that prep work even before I listed helped, helped a lot so that by the time it got in…”

Brian Casel Mar 28, 2022 ▶ 18:02 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

ACQUISITION STORIES Insight

Casel: Selling without a broker brings more noise despite serious marketplace buyers

“Without, again, like without a broker, you're sort of on your own and, but that's by design, right? Like that's like, I chose to go without a broker intentionally because basically because micro acquire exists that, that made this path a lot more viable. But i…”

Brian Casel Mar 28, 2022 ▶ 21:47 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

STARTUPS FOR THE REST OF US Disclosure

Casel: ProcessKit is my third profitable self-funded company across ten attempts

“I'm the founder of Process Kit, which is I think the third profitable and self-funded business that I've started since I've been listening to startups for the rest of us every single week for years. It's probably like the 10th shiny object that I've tried, but…”

Brian Casel Jun 9, 2020 ▶ 27:01 Episode 500

The other half of the tape: Brian Casel's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Rob Walling 2Jordan Gal 1

Statements about Brian Casel, by other people (1)

ACQUISITION STORIES Assertion Not checkable as stated

Gazdecki: Brian Casel holds the record for most acquisitions on MicroAcquire

“I think Brian holds the record for most companies sold on MicroQuire.”

Andrew Gazdecki Mar 28, 2022 ▶ 0:27 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Every mention by year

One line per show, most statements first. The link opens Brian's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
ACQUISITION STORIESLEDGER	Founder, Builder Methods	1	7	—	full record on Startup Acquisition Stories →
STARTUPS FOR THE REST OF USLEDGER	Founder, Builder Methods	0 +1	1	—	full record on Startups For the Rest of Us →