Everything Bill Keith said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Perfect Snacks Founder's Father Mixed Untested Supplements in Backyard Barrels
“He would use his organ meat tablets and protein and essential fat supplements. And just, you know, these are all things by the way, mixed up in barrels in our backyard. You know, these are not lab tested.”
Founders Were Down to $1,000 Before Launching Perfect Snacks
“And when we were faced with this really devastating point where our father had gotten severely sick our outlook was very grim. We had less than a thousand dollars, a 3500 dollar mortgage that we were behind two months on, and we needed a way to quickly raise s…”
Perfect Snacks Generated $30,000 During 30-Day Berkeley Whole Foods Test
“30,000 dollars worth of sales in those 30 days.”
Perfect Snacks Spent Roughly $500,000 Building First Commercial Kitchen
“It was into the half a million dollar range, which back then is, it was enormous. And that was being cheap. That was taking a lot of shortcuts.”
FDA Investigation Cleared Perfect Snacks Kitchen Following Internal False Positive
“After two weeks, we're just waited, you know, waiting to see the results, and they didn't find one issue, and so it very well could have been a false positive or an ingredient issue.”
Founders Funded Perfect Snacks With $100,000 From Selling Family Motel
“My job was to get this motel ready to sell because there was no way that we could run this place and try to get whatever equity we could out of it. And then we found a buyer that would be willing to give us cash and we had a 100,000 in equity.”
Protein Bar Co-Packer Minimums Were 50,000 Bars in 2005
“So I researched co-packers out, and the co-packing minimums were so large, because we're talking about 50,000 bar minimum, which back then, I mean, that would have been everything.”
Bill Keith Accumulated Over $100,000 in Credit Card Debt Bootstrapping
“All of the credit cards, I was over a 100,000 dollars in debt, and I was reaching the breaking point.”
Perfect Snacks Spent $85,000 on Website Redesign and Brand Overhaul
“It was 85,000 dollars for which Now seems like a really good deal, honestly, but that was for a website and SKUs and all of the branding”
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