Ben Brokus
Co-Founder and CEO, Sourcepoint. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinvestor@bnb ↗LinkedIn ↗sourcepoint.com ↗
Ben Barokas is an ad tech veteran who co-founded Admeld, which was acquired by Google in 2011. Following his time as Google's General Manager of Global Marketplace Development, he co-founded Sourcepoint in 2015.
1shows
1appearances
12statements
2resolved
0supported
2contradicted
0%fully supported
Everything Ben Brokus said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Ben Barokas strictly opposes secondary liquidity for employees before an acquisition
“I'm not hiring people with the incentive of being able to cash out their options. If the company does well, and if a strategic comes along and purchases the firm for a very high price, then fantastic. And then we'll all share in those spoils. But if not, I don…”
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”
The US is still years away from federal privacy laws, says Barokas
“And still to this day, we don't have national data privacy legislation that has been passed. And we're probably a couple of years away”
Sourcepoint will definitely hit $50M ARR in 2024, predicts Ben Barokas
“If everything goes to plan, certainly, but it certainly, it will happen in twenty-twenty-four. Whether it'll happen in twenty-twenty-three, it's a bit of a stretch.”
Google paid significantly more than $400M for AdMeld, says Ben Barokas
“There's a, there are bonuses on top of the cat price that was paid that were given to employees. And so it was significantly above that in terms of price, but it's also, you know, what gets recorded in the purchase price is the complexity of the of the exact p…”
Sourcepoint averages roughly $100,000 in annual contract value, says Ben Barokas
“Something between call it a 100,000 dollars a year in annual contract value. And our clients are the biggest media companies in the world.”
Sourcepoint charges basis points on enterprise ad spend for data protection
“So with companies that spend, you know, hundreds of millions of dollars in marketing in buying advertising or buying data to inform addressability, we, depending on how much your spend is, we take basis points in order to protect that spend and make sure that …”
Sourcepoint has averaged 40% year-over-year growth since acquiring its first clients
“I think we've averaged about 40% growth year over year.”
Sourcepoint serves approximately 500 enterprise customers as of March 2023
“We're solving problems for about 500 customers today.”
Ben Barokas targets 40% to 50% revenue growth for Sourcepoint in 2023
“And, you know, we're hoping to, again, grow by 40 to 50% this year.”
Europe accounts for 60% to 70% of Sourcepoint's total revenue
“That would account for. 60 to 70% of our revenue coming from Europe.”
One line per show, most statements first. The link opens Ben's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-Founder and CEO, Sourcepoint | 1 | 12 | 0% 0/2 | full record on Top Founders → |