Bart Lorang
Co-Founder & Partner, V1.VC. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@bartlorang ↗LinkedIn ↗v1.vc ↗
Bart Lorang is best known as the co-founder and former longtime CEO of identity resolution and contact management platform FullContact, which was acquired by Ziff Davis in 2024. He also co-founded seed-stage venture fund V1.VC and guides leadership teams implementing the Entrepreneurial Operating System at Meritage.
2shows
2appearances
26statements
3resolved
3supported
0contradicted
100%fully supported
11said about them ↓ Everything Bart Lorang said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Lorang: CEOs must spend 10% of their salary on personal growth
“If you're not spending 10% of your salary every year in your company on your own personal growth and development, like you're literally suboptimizing the company.”
Lorang: Early-stage deals relying on marginal IRR differences are bad investments
“If the IRR is 12% or 14%, and it's that close, like, it's probably not a good deal. It's got to be, like, no-brainer stuff that is just like, oh, if it works. If it doesn't, it's a zero.”
Lorang: Companies should capture over 50% of the value they create
“I don't know if I agree with that. I think that it should be over 50% if you had to put me, pay me to a number. I think you'd always leave things on the table, but that's But that's, that goes to the relationship dynamics.”
FullContact pays employees $7,500 annually to take fully disconnected vacations
“Paid, paid vacation is a thing that we came up with about five years ago at Full Contact, and we pay every employee 7500 dollars once a year to take a vacation, and that's on top of their existing paid vacation salary, so they get a 7500 dollar stipend to go t…”
Lorang: Focus and simplification can cut work hours from 70 to 35
“People realize that you don't actually have to work 70 hours. You can actually knock it out in 35 hours, maybe, and if Just actually focus and simplify and declutter.”
Lorang: Executive control is a myth; leaders control basically nothing
“Control is a word that we should probably eliminate. It's a falsehood that we control. We control basically nothing, and I've given up a lot of control in my company in terms of my management style is very, very hands-off, or I like to think so.”
Lorang aims to be a lazy CEO who reads and meditates
“So my goal is to be the lazy CEO that actually just shows up every day, maybe reads, maybe meditates, maybe answers an email or two but actually doesn't have to do much.”
Lorang: Enterprise SaaS companies need $150M ARR to go public
“I think you have to be a hundred and fifty million AR right now.”
Lorang: Coaching other founders reveals hidden flaws in your own company
“The act of, like, coaching somebody else to a problem sometimes reveals things inside your own company that are screwed up, and we all have things that are screwed up.”
Lorang: Scaling a startup shifts the CEO's job to capital allocation
“As a CEO, as your company grows and scales, your job becomes more about capital allocation and where you're placing your bets, right?”
Lorang: CEOs should only schedule 50% of their work calendars
“So my rule of thumb is only schedule 50% of your calendar. Don't schedule 40 hours a week of meetings.”
Lorang: Sales reps leave money on table chasing quarterly commissions
“So, you know, and a lot of times sales reps do this where there, there's clearly a bigger opportunity, but they're optimizing for their commission this quarter and they're actually leaving a Big pile of money on the table because they're optimizing for their c…”
Lorang: FullContact will be public or IPO-ready by 2022
“I think in five years, right, full contact will either be a public company or ready to be public.”
Lorang: Major SaaS platforms lack intelligent contact management layers
“All the SaaS applications focus on something else as the core transaction, right? MailChimp focuses on sending emails. Salesforce focuses on sort of opportunities. NetSuite focuses on financial general ledger, and contacts are sort of like, oh, we have to have…”
Lorang: FullContact generates well over $1 million in monthly recurring revenue
“Well, we're well over seven figures.”
Lorang: Sub-$1B public companies fall into an analyst dead zone
“I think you've got to be well more than a billion dollar market cap to be, and the reason is because you've got to be above a billion dollar market cap, otherwise analysts won't cover you and get sort of a dead zone.”
Lorang: SaaS companies growing over 100% YoY command 8-12x revenue multiples
“So you get basically somewhere in the eight to 12 X multiplier effect on your revenues on your forward looking revenues on a pre money basis.”
Lorang: Developer access is FullContact's largest revenue stream
“So the developer access is actually our largest revenue stream. We have over 40,000 developer partners that have plugged full contact into their applications.”
Lorang: HubSpot integrates FullContact infrastructure into its applications
“So yeah, I mean, we've got like for example, HubSpot uses us and plugs in HubSpot into full contact infrastructure to provide contact sort of the full contact information about people in the HubSpot applications.”
Bart Lorang: FullContact Has Raised About $50M in Venture Capital
“Full contact. We definitely fundraised. We went to venture capital route because I sort of looked at the size of the problem. I said, Whoa, this is way too big to bootstrap. That was our assessment and we've raised about fifty million dollars today.”
Lorang: FullContact enterprise accounts pay up to $20,000 monthly
“And then we start getting into the larger developers and larger enterprise accounts that pay us anywhere from, you know, a hundred dollars a month to 20,000 dollars a month.”
Lorang: FullContact maintains under 2% gross churn and net negative churn
“So our gross turn is actually quite low. It's less than a two percent. And our net turn is actually negative. So we have expansion of our customers.”
Lorang: FullContact's customer acquisition costs range from $50 to $60,000
“We have such a wide range. So if I look at the low end, we're willing to pay 50 dollars to acquire, you know, a premium customer. At the high end, when we talk about some enterprise accounts, we're willing to pay 50 or 60,000 dollars.”
The other half of the tape: Bart Lorang's own voice is left out of every number here. Other people bring the name up 11 times in 7 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 7Raviv Turner 3Harry Stebbings 1
Every mention by year
tap a year for its mentions
Top Founders 10
20VC 1
2018 1 mention in 1 episode
2017 6 mentions in 3 episodes 2 per episode
- EP 585: CaliberMinds Raises $1.1M Helping 12 Customers Close B2B Leads Using More Intelligence with CEO Raviv Turner
- 20VC: Elad Gil on Becoming One of Silicon Valleys Top Angels, Why Most People Get Market Sizing Wrong & Should VC Services Always Be Bundled Together?
- 675: Would you acquire Mattermark? Artesian $700k MRR, $40M Raised w/ CEO Andrew Yates
- every mention in 2017, scene by scene →
2016 4 mentions in 3 episodes 1 per episode
- EP 509: 21 Year Old Invests $500k To Re-Invent Webinars with Demio CEO Wyatt Jozwowski
- EP 514: $120M Raised, Helping 1m Consumers Get $100m+ In Credit Who Have No Other Choice with KreditTech CEO Alexander Graubner-Muller
- EP 512: $70M ARR B2B SaaS with DiscoverOrg CEO Henry Schuck
- every mention in 2016, scene by scene →
One line per show, most statements first. The link opens Bart's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Co-Founder & Partner, V1.VC | 1 | 14 | 100% 2/2 | full record on Top Founders → |
| 20VCLEDGER | Co-Founder & Partner, V1.VC | 1 | 12 | 100% 1/1 | full record on 20VC → |