Everything Alex Theuma said on any show that made the record, most notable first. Each card names its show and opens the statement there.
SaaStock saw 10x gains after finally paying top salaries for senior leaders
“I think only sort of like recently, you know, in the eighth year, are we now, you know, paying top dollar for, you know, senior leadership roles, and we are seeing, you know, personally, like a 10 X difference, you know, in, I guess these expensive sort of fol…”
Theuma: Third-party side events add gravitas despite draining main-event sponsorship
“Having more side events, I think, and a bigger growing ecosystem, I think really does add value and gravitas to the event. So there's a con there that we lose a bit of sponsorship revenue potentially, and that they're taking the audience out of our venue. But …”
Theuma: Several 2023 SaaS conferences completely omitted AI from their programming
“We have been to conferences this year, which are like similar to ours, where AI wasn't mentioned at all, right? It's just the typical is how we got to two hundred million stuff, right?”
Theuma: Patrick Campbell gave a 20-minute presentation saying only the word 'churn'
“Our friend Patrick Campbell, he did a talk where all he said was the word churn for 20 minutes.”
Theuma: Muck Rack bootstrapped to $50M ARR before raising VC
“He's obviously, you know, flying into, to Dublin for this event. You know, he bootstrapped to fifty million ARR which you know, again, such an impressive feat to do that.”
Theuma: First SaaStock closed ~35 sponsor deals with 50/50 revenue split
“And I think we ended up, or I ended up doing about 35 sponsorship deals for the first year. And it was about 50, 50 revenue on sponsorship and tickets for the first year.”
Theuma: SaaStock lost about £60,000 on its inaugural conference
“We did lose, you know, a good amount of money. You know, it was about 60,000 pounds, something like that.”
Theuma: SaaStock rebooked ~£100,000 in repeat sponsor commitments in 30 days
“So over the next 30 days, like I rebooked about a 100,000 pounds worth of repeat revenue from the sponsors.”
Theuma: SaaStock 2022 Drew Approximately 3,700 Live Attendees
“Live last year was it was around, I want to say, like, 3700, something like that.”
Theuma: SaaStock 2022 Cost Around $2M All-In
“Overall, I would say it was probably about two million, something like that.”
Theuma: SaaStock Revenue Dropped Two-Thirds During COVID
“Pre-COVID we were 24. When we scaled down to nine during COVID to kind of keep it lean, you know, our costs and went down or had to go down. So our revenue went down by two thirds.”
Theuma: Around 1,500 SaaStock 2022 Attendees Were Founders
“Oh, how many of those were founders, but maybe like 1500, something like that.”
Theuma: SaaStock Local meetups generate insignificant revenue and serve as marketing
“It's more of a marketing thing. Like there is some revenue there. But effectively, like, you know, it's not significant like for us, right?”
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