Everything Alex Skatell said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Skatell: Media companies are abandoning custom CMS builds for WordPress
“And I think what you're starting to see is those media companies are now abandoning their own CMS, and they're moving to things like WordPress.”
Skatell: A media company's true competitive advantage is audience distribution
“I think the competitive advantage is your audiences. How, how big are your audiences? How often can you reach them and how engaged are they? I mean, that's at the end of the day, when you, when someone went to buy a newspaper, they didn't really look at their …”
Skatell: Media companies must build recurring audiences over chasing viral hits
“Thinking of these distribution channels, these are, you know, this is the new printing press. It's how can you reach people online? How can you reach them on your own terms? So not just relying on a story that goes viral, but building these audiences that you …”
Skatell predicts major newsrooms will abandon digital ads for paid subscriptions
“It's not going to float their annual budgets from digital revenue. And they're watching print revenue erodes. They're moving to paid models. And I think you're going to see this more and more across the board.”
IJ Review dynamically customizes every subscriber's email based on engagement
“We actually every single individual gets a separate, their email looks different. Based on what they engaged with in the past.”
Skatell: Media Group of America reached monthly profitability on $2.5M raised
“Contributed, but we're still profitable every month. And so that money is just kind of on the balance sheet to think through growth acquisitions. So we have, we've got about two points, 2.5 million we've raised.”
Skatell: Independent Journal Review reaches 20M to 25M monthly unique visitors
“We get anywhere from 20 to twenty five million uniques on independent journal review.”
Skatell: Turning internal media tools into a SaaS platform is difficult
“I think it's focus is really hard in a startup. And I think right now scaling those products that we use into a SaaS platform would be tough unless it was part of a strategy that Included you know, part of a strategy that included a model that, that scales wel…”
Skatell: Employees cannot execute any tasks unless officially assigned in Asana
“We actually are, we have a policy where no task should be done that wasn't assigned in Asana.”
Skatell: Independent Journal Review's newsroom staff consists of about 50 people
“And then we have our newsroom folks, which is about 50 people.”
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